At first glance, Google Giving and Google in Education appear to maintain a multitude of similarities. However, after closer examination, Google gives nonprofits the tools geared towards helping them do the work for themselves.
Google in Education
Anyone working with schools should be familiar with Google in Education. Basically, Google spent time determining what program assists school children the greatest. Google created multiple free tools: science races for all school aged children, lesson plans for educators, and administrative usage of many Google Apps. The key to remember is that these are projects available everywhere and, generally, remain free and open to whomever holds interest. Google in Education pushes variety for education.
Google for Nonprofits
On the other side, nonprofits receive more and in specific formats. Google gives several online programs to help an individual’s organization, mainly with reaching communities and raising funds. The programs offered are: Google Apps, Google Earth Outreach, Google Grants, and YouTube for Nonprofits. Most charities remain eligible to apply, however, requirements change based on the country of origin. One great feature is the need to only apply once. Once Google approves your application, all of the programs become yours to use within the suite. To explore each of the programs specifically with their benefits.
- Google Apps: Basically, with this, you receive all the office type programs to assist with running a nonprofit. This includes Google Docs (word processor), Google Slides, Gmail, and a calendar. In addition, these programs auto save electronically, and can be accessed anywhere on any device. Furthermore, these programs become easy to share with others in a variety of formats.
- Google Earth Outreach: Through the use of Google Earth and its fantastic 3D mapping abilities, nonprofits connect through an online community to specifically exhibit what they are protecting. You can add icons, photos, and texts to maps and tailored to your needs. A final, wonderful feature is the narrated tours. Basically, this is a video, but it allows the users to interact with everything around it.
- Google Grants: Likely any nonprofit has heard of Google Grants. Basically, it grants $10,000 per month for placing ads on Google.com. They appear at the top and/or sidebars on any search pages. With clicks, a nonprofits selects the webpage for users to go to. This assists for awareness or soliciting donations. The greatest part of all this? The grant is evergreen which means the entire $10,000 can be for the life of your nonprofit.
- YouTube for Nonprofits: If you think your nonprofit can find success with a picture, image what video will do for you. To begin, YouTube assists by allowing nonprofits to add links into their movies that takes viewers to websites and/or donation pages. If your organization has not started collecting digitally yet, simple add Google Checkout Box onto the main page (channel) of your YouTube and people can give securely. Finally, additions allow for annotations to be added throughout the video. These will appear at times you can designate and provide facts or ask viewers to take action.
Use Google for Nonprofits to receive the free programs that will assist with all of your needs. Remember Google Apps gives you a free suite of office programs along with fantastic ways to share with others. Google Earth Outreach allows the creation of 3D maps and digital tours. Google Grants could send $10,000 in advertising to a lucky nonprofit. YouTube for Nonprofits allows viewers to interact with any nonprofit organization. It’s easy to see that Google works for nonprofits.