SEO can be confusing to learn. Google never helps matters because it constantly changes its policies and the algorithms regularly.
However, there’s one thing that can always help boosting your SEO: blogging. Here’re 9 reasons why that’s true.
Link schemes to other sites help you get a slap on the wrist from Google, but only if you really know how to do it properly. To begin, once you pay for your link, use the nofollow designation. Otherwise, you’ll be penalized. The same thing happens if you backlink to sites that have nothing to do with your company. Work only with reputable, quality sites that fit your blog’s niche.
Follow similar rules with any blogs linked on your website. If you do this right, your SEO rankings will grow when you have good quality links from well-respected, popular sites.
2. Guest Blogging
Working with experienced writers known in their industry helps your popularity.
For this tactic to work, you must be vigilant when screening potential bloggers. Interview them, research their backgrounds, and compare their submission to everything they’ve written before to make sure you get truly unique content. Google’s quality guidelines can help you learn how to drive traffic to your site and increase your rank among search engines.
3. Fresh Content
Update your content! Fill your blog with new information every week, it will help you build your credibility and authority with search engines.
Through blogging, readers will get to know you, you can show yourself as an expert, and your content becomes worth indexing in Google.
You really want to make sure you choose unique keywords that will lead searchers to your site but not so unique that no one thinks to use them. If you choose words that are used too often, you won’t get much benefit out of them.
Your best bet with keywords and search terms is to use long-tail keywords and phrases that people may use when searching. Focus on simply answering questions. Provide knowledge for those who reach your site. People are searching for answers, not keywords.
Popularity has a lot to do with content. In order to boost your popularity, you need to create unique content, provide answers for visitors, and share blogs whenever you get the chance.
Including images in your blog gives you one more way search engines can find you. Name them according to the search terms or keywords, and then do the same for the alt-text. The alt-text is meant to describe what’s in the image for those who don’t or aren’t able to see images on their computer screens. Alt-texts need to be worked carefully for their purposes: information and SEO.
As with photos, video simply gives you more dynamic content that you can share with your readers. Be sure you include only videos that serve a purpose. Usually, the best way around it is with proprietary videos since the syndicated content appears over several websites during search results.
Tag your videos with appropriate search terms to tell readers what those videos are about.
8. Social Media
Google also returns social media search results. If you connect your blog to your Facebook, Twitter, and other social media accounts, you give search engines one more thing to find when people look for your company. It is important to use the search terms throughout titles and meta descriptions. In doing so, your SEO becomes boosted through social media listings.
- Indexed Pages
Google likes fresh content and will reward those who share frequently. Indeed, if you include a business blog on your site you’ll see up to 55% more traffic over companies who don’t. The reason for this is the indexed pages. Include a minimum of 300 quality words in order for Google to index the pages. Don’t reblog or duplicate content; be fresh and meaningful.
Remember, even with the understanding that blogging is necessary to improve SEO results, no need to rush. Start with a systematic approach by answering those burning questions your potential customers have. Plan blogs that will touch on their pain points. Results will appear sooner than you can imagine.