Why is Writing Important in Business and SEO?

By July 16, 2018Content, SEO

In today’s fast-paced, technology-driven work environment: one skill can set a successful business apart.


Even more so than interpersonal skills, writing is what enables businesses to communicate effectively and seal the deal in negotiations. Not only that but clear, detail-oriented writing is what really makes the difference when it comes to the inner workings of any business.

So, why is writing so important in the world of business?

Well, for starters, communication!

Effective communication is a vital tool for any business owner. Your success at getting your point across can be the difference between sealing a deal and missing out on a potential opportunity.

Effective external communication can help attract new customers and retain the existing ones. Your marketing plan, for instance, can persuade clients to shop for your goods or visit your store. Knowing your clients’ characteristics will help you determine when, where, and how to connect with them. Always take any opportunity that enables you to connect with your existing customers and potential customers.

Communication is bidirectional, requiring both a transmitter and a receiver.  Both need to effectively engineered.

The importance of business communication cannot be overlooked.

As you can see, no company can be successful without effective in-house or external communication. Effective communication can create opportunities, as it opens countless doors that you might never have otherwise known existed.

Secondly, social media…

With the growing popularity of sites such as Facebook and Instagram over the last decade, organizations are now faced with a whole new market of consumers and potential business partners. At the same time, the competition is fiercer amongst competing businesses in regards to who has a better “social media game.”

Who is putting out better, more relatable and engaging content, and who has a large following?

What about writing within the business itself?

Research has shown that better-written emails, contracts, and employee handbooks all lead to a higher-quality, more efficient organization as a whole.

Miscommunication or lack of communication can be avoided at all costs when the importance of good writing skills is taken seriously. Employees are more satisfied with their work environment, work together more effectively, and business flourishes…all with the click of a pen or the stroke of a keyboard. So, bottom line, how can these writing skills be acquired?

An emphasis can first be placed on making writing clear, detailed, and free of any grammar or punctuation errors. This reflects positively on the writing ability and overall amount of time invested by the employee as well as the business to get things right the first go around.

This shows employees, consumers, and potential investors just how dedicated a business is to setting itself apart from the crowd and making good communication a top priority.

If you are to busy to do your own business writing, click here for information about marketing professionals we trust (including writers!). We’re here to help.


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Geoffrey Purkis

About Geoffrey Purkis

Geoffrey is the Founder and CEO of Seattle Web Search. He’s a web developer and SEO (Search Engine Optimization) expert located in Seattle, Washington with extensive experience in the field. Geoffrey specializes in helping his clients find the right combination of web, search, social, and video content to get the best results from their online marketing efforts.