LinkedIn is also now saying that video is the fastest-growing format on its platform.
Now it’s taking its next step in the medium in earnest.
They are launching live video, giving people and organizations the ability to broadcast real-time video to select groups, or to the LinkedIn world at large. Launching in beta first in the U.S., LinkedIn Live (as the product is called) will be invite-only. In coming weeks, LinkedIn will also post a contact form for others who want to get in on the action.
We’ll be watching closely, so if you don’t want to watch out for the contact form yourself, follow our blog or social profiles. We’ll share the link when it goes live.
LinkedIn launched it’s native video tools back in August 2017, has grown to become the most engaging content option available to users. LinkedIn Live will focus on streaming things like Q&As, events, conferences, earnings calls, awards ceremonies, product announcements, and more.
It’s been the most-requested feature.
It makes sense for LinkedIn to put increased emphasis on video content – according to internal data, LinkedIn users are 20x more likely to share a video on the platform than any other type of post.
LinkedIn is a little late to the live streaming party, and it faces tough competition from Facebook, Twitter, YouTube, and others. However, by focusing on its niche, and delivering content its target audience is likely to enjoy, it may well succeed.
In the meantime, while you’re impatiently awaiting the invite to use LinkedIn Live, you should discover how to use Facebook Live.