How Google Tracks Us and Knows Us Better Than We Do

By January 6, 2020SEO

Have you ever gotten a notification on your phone telling you how long it will take you to get to a certain place? When Google learns your daily routine, it likes to notify you little reminders. For example, if you always look up the directions to the nearest Starbucks around 9:00 every morning, then before you know it, you won’t need to go into the Maps app and search for the directions because Google will just send you a notification instead.

For some, this is exciting! It means that your daily routine is becoming more routine-like, and that can leave some people with a sense of motivation and stability. For others, getting a notification from Google might seem downright creepy.

So, how does Google do it?

How does it know where we headed at certain times of the day, whether or not we should leave early because of traffic, and what restaurants around us are open or closed? Our profile is the answer to everything.

When you search something into Google, it logs what you look for and adds the information to your personal profile. After years and years of using Google, it probably knows you better than you know yourself.

Based on your searches, Google knows all of the following about you:

  • Your age

  • Income
  • Gender
  • Parental status
  • Relationship status
  • Browsing history
  • The device(s) you Google from
  • Your location
  • The age of your children
  • How well you did in high school
  • The degree you have
  • The time of day you use Google
  • The language you speak
  • Any major life events
  • Your home ownership status
  • Your mobile carrier
  • The exact words you search
  • The types of websites you visit
  • The products you buy (and the ones you almost buy, but don’t)
  • Your Wi-Fi type
  • How close the nearest cell tower is to you
  • Your history or app installation
  • The amount of time you spend on certain apps
  • Your operating system
  • The contents of your email
  • The time you spend on certain websites
  • Whether you’re moving (in a car or to a new town)

In addition to these attributes, Google also has the following in your personal profile:

  • Your voice search history
  • Ads you’ve ever seen or clicked on
  • Places you’ve visited in the last year
  • Images you’ve ever saved

Since Google works with other websites (i.e. YouTube) to gain information about you, how is it possible to limit what they know? Here are a few things you can do:

  • Change your browser to Firefox or Safari, or you can even use Google Chrome in the private browsing mode
  • Use Google without signing in under your Google account
  • Clear your Google search history (Note: Clearing it means they won’t use it in your personal profile. However, clearing your search history does not mean that it’ll be deleted forever.)

    Want to limit what Google can find and share about you beyond the links provided above? Be sure to use its Privacy Checkup tool. You can also visit the Activity page and toggle everything off, so that Google stops checking in on your location, device information, web & app activity, voice & audio activity, YouTube Search and Watch history and more.
  • Clear  your YouTube search history
    Google keeps tabs on your YouTube Search and YouTube Watch history. You can see exactly what Google knows you’ve watched or searched for on YouTube by clicking either of those links.

Google is pretty transparent about all of this

To its credit, Google doesn’t shy away from letting users know what data it collects and why. Its “Your Data” privacy page explains that it tracks things you create, such as emails, contacts you add, calendar events and photos you upload.

Google says it does this to “make [its] services work better for you, which is true: If you block everything you also block Google’s ability to show you more content it thinks you’ll like. Google promises that it doesn’t sell your data, but rather uses your information to “make ads relevant” while you’re browsing the web. It says it doesn’t hand over any of this information to advertisers. Unlike Facebook.

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Lexi Mentzel

About Lexi Mentzel

Lexi Mentzel is a blogger at Seattle Web Search. Based out of St. Louis, MO, Lexi spends her time writing creative articles. Through her experience with Seattle Web Search, she has gained a much better understanding of SEO and digital marketing. Now, she writes SEO articles as well, and is able to expand her horizons in the process.

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