When COVID-19 and quarantine started, the amount of time people spent on social media drastically increased. Therefore, if your business relies heavily on social media posts, you should know when the best times to post are. In the past, the best time to post was often on Wednesdays, but since the start of quarantine and COVID-19, you have to reconsider when to post. If you want to know the best times to post on social media during COVID-19, use these tips and suggestions.
Best Times to Post on Facebook
Since COVID-19 emerged in the United States in early March, posting on Monday, Wednesday, and Friday was all the rage. Most people spent time on social media on those days between 10 AM-11 AM. This became the ideal posting time. It allows people to see your post when they start their day.
If you want more specifics on when to post on Facebook (such as when to post for healthcare engagement), check out The Best Times to Post on Social Media in 2020.
Best Times to Post on Instagram
Instagram has become the most popular platform for the millennial generation. Therefore, if you are using social media as a marketing platform for that demographic, you should understand the best times to post. In the past, the best times to post were on Wednesdays and Fridays from 10 AM-11 AM, but recent studies have shown that due to COVID-19, the best time to post on Instagram is Monday, Tuesday, and Friday at 11 AM. Also, on Tuesday at 2 PM.
Best Times to Post on LinkedIn
LinkedIn is a job-oriented platform, which makes it an important tool on social media. If you are looking to post on LinkedIn about a job, you should post on Wednesdays at 3 PM or on Thursdays between 11 AM and noon. Those are the best times to post on LinkedIn, but the worst times to post on LinkedIn are on Sundays and early morning on Mondays.
Best Times to Post on Twitter
Twitter is the fastest and easiest way to connect directly with your audience. By using Twitter, you get instant feedback, which can be helpful to improve your business. Whenever you are thinking about posting on Twitter, you should know the best times to post. Studies found that the safest times to engage on Twitter are Monday through Friday between 8 AM and 4 PM. They also found that the worst time to post on Twitter is on Saturday, so post on weekdays for best optimization.
Know Your Audience
Ultimately, what it comes down to is your audience. While we use algorithms to conduct this research, to figure out the best times to post on social media, you should see the feedback from your audience. Before you should post, consider these questions about your audience:
-How old are they?
-Where do they live?
-Who do they work for?
-What social networks do they use?
-Do they scroll their feeds on their phone or computer?
Knowing the answers to these questions will help you get more likes and comments.
Continue to Test and Optimize
While these are the latest social media trends, algorithms constantly change. Because of COVID-19, social media usage has increased and so has the number of good posting times. In order to keep up to date with the latest social media trends, know your audience, use network algorithms, and be willing to change. For your business, you should create social media reports to track the most engagement for each social media platform.
If you want to know more about when to post on social media during COVID-19, check out this article on How COVID-19 Has Changed Social Media Engagement.
Overall you want to maximize your social media engagement. To do so, follow these tips and suggestions. If you found this article helpful, check out this article on the Best Time to Upload to YouTube: Weekday Evenings (Thursday & Friday).
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