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If you own a small business and are asking, “Do I need a website?” the short answer is: yes. A good, well-designed website can do wonders for your business, and here’s why.
- 1 Consumers are Adapting to the Digital Age
- 2 COVID-19 has changed online habits forever
- 3 30% of Consumers Won’t Consider a Business Without a Website
- 4 People are Searching For Your Business/Services Online
- 5 Conversions are Influenced by Website Content
- 6 A Website Will Help You Beat Competitors
- 7 Social Media Reach is Declining
Consumers are Adapting to the Digital Age
In the days of the Yellow Pages, the telephone was a new, revolutionary thing that heavily impacted how consumers did business. As household use of the telephone increased, the telephone directory was used frequently by most people. With the Yellow Pages being used so frequently, businesses advertising in it was a no-brainer.
Then, the world wide web came along. People realized that using the Internet to find what they needed was way faster and easier than using a phonebook, the Yellow Pages became pretty obsolete.
These days, 97% of consumers go online to find local businesses. If you want them to find your business, you need to be found online. “I need a website,” is right.
According to a study conducted by Deloitte, digitally advanced small businesses:
- Earn two times as much revenue per employee
- Experience revenue growth over the previous year that is nearly 4 times as high
- Almost three times as likely to create jobs over the previous year
- Have an average employment growth rate that is more than 6 times as high
This applies to all industries.
COVID-19 has changed online habits forever
As traditional brick and mortar businesses suddenly can’t rely on foot traffic to fill their storefronts, now small businesses must focus on their online presence. We haven’t seen Google search traffic diminish too much since the COVID-19 outbreak, so all small businesses should take this time to improve their online web presence fast.
With so much of your audience spending more time online, now it’s easier than ever to find them while they browse the web, scroll their social feeds, and watch videos online. Consider starting off by remarketing to your past customers and website visitors to bring them back to your site and keep your brand in their mind. When they return to your site, they’re often much more likely to ultimately convert on their return visits!
30% of Consumers Won’t Consider a Business Without a Website
Americans, on average, spend 23.6 hours online per week. We’re also on our mobile devices for about 5 hours each day. With the amount of time the Internet plays a part in our lives, it’s only natural that companies would be expected to have websites. For this reason, companies are often considered less professional for not having one.
People are Searching For Your Business/Services Online
Having a website is, to put it simply, being when your consumers are. There are concrete reasons that so many companies invest in search engine optimization (SEO); 63 percent of consumers primarily use a company’s website to find and engage with businesses. 97 percent of people use the internet to find local businesses, and, with there being 3.5 billion Google searches every day, not having a website just means you have no chance of having a piece of that pie.
Conversions are Influenced by Website Content
Conversions mean taking visitors to your site and turning them into long-term customers. In simple terms, it means sales. A website and the content on that site can and will affect sales. 75% of B2B buyers (a type of buyer persona) say that a company website’s content influences their buying decisions. For example, using video and clear messaging makes your site more likely to hold customers’ attention and create conversions.
This trend also applies to every industry.
You Need a Quick Way to Answer Basic Questions
The main reason that people visit companies’ websites is that they want something. We also live in a world of immediate gratification.
If buyers have questions about who you are, what you’re selling, and how to contact you, but can’t find it quickly and easily, they’re likely to drop you completely. Maintaining a functional, SEO-friendly FAQ page is an important trademark of a successful website.
People are more likely to act when they feel they are making an informed decision. An updated, easy-to-use FAQ page is the perfect place to give consumers all the information they could need. This, in turn, will not only serve to improve their experience, but will drive up internal reviews, prevent negative reviews, and reduce the anxiety that comes with choosing a service online.
Try adjusting some of the content on your site to make it more SEO-friendly by adding keywords that many people search for.
By adding keywords that are common, but not so common that you have a lot of competition, you can drive more visitors (and eventually more customers) to your site. Long-tail keywords are keywords or key phrases that are more specific – and usually longer – than more commonly searched for keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific.
There’s a common misconception among SEOs that shorter search queries have higher search volumes than longer ones.
Here’s an example that busts that myth:
You can see that the four and five-word phrases have significantly more search volume than the two-word phrase “lose weight.” From that same study of 1.9 BILLION keywords, we discovered that 29.13% of keywords with 10,001+ monthly searches are made up of three or more words.
A Website Will Help You Beat Competitors
If your website is optimized well, it can help you beat even the Goliaths in your industry. For example, Villa Lagoon, a tile company, competes with much bigger players in the industry but manages to hold its own. They remain near the top in search results thanks to their website optimization.
Social Media Reach is Declining
If you think that your company’s Facebook page is enough, think again. Nearly every company out there has a Facebook page.
Facebook’s users are also just growing less engaged with the platform in general; in 2018, users spent 50 million fewer hours on the platform than in 2017.
To conclude, in this day and age, having a website for your business is more important than ever. Its benefits greatly outweigh the time, effort, and resources needed to invest in a website.
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