Hi Aviva,

Here is your SEO audit for ambassadorwinery.com, this is a summary of what Google wants from you:

(See below: things that should be fixed immediately, and can be improved / should be fixed eventually)

Should be fixed immediately:

Configure your domain redirects from non-original pages versions

Why it’s important:

Search engines do not like pages which duplicate large amounts of content on the same website, which can happen when the same page, due to Web configuration or CMS issues, is shown in different URLs. A common scenario for this issue is found when the non-www and the www version of your site both feature your content. For example, when www.domain.com and domain.com show the home page information. You should pick either version to show your site content and use 301 redirects to refer from the non-original page versions to the original ones, making show you only show each page through one URL.

Bad Site Speed – Less than 3 seconds is important, less than 2 seconds is ideal

Why it’s important:

This is a little slow and it is likely impacting your search rankings and user experience. High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.). Site speed is an important factor for ranking high in Google search results.


  • Leverage browser caching
  • Enable gzip compression
  • Add Expires headers
  • Use a Content Delivery Network (CDN)
  • Make fewer HTTP requests
  • Use cookie-free domains

Create and configure your “robots.txt” file

Why it’s important:

Any site will have pages which are needed by users or website administrators, but are not necessarily required or desirable to appear in search results. These can include login pages, duplicate content etc.

A robots.txt file can be used to stop search engines from crawling these groups of pages and adding them to their search engine index. It’s easy to create and edit by uploading a simple text file to your server, but some care needs to be taken to avoid any errors. It’s also important to note that malware and spam robots are likely to ignore any instructions in the robots.txt file, and as a publicly available file anyone can view your restrictions.

ambassadorvineyard.com currently has 2 HTML header tags

Why it’s important:

Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy. While it is important to ensure every page has an <H1> tag, only include more than one per page if you’re using HTML5. Instead, use multiple <H2> – <H6> tags.

Meta Description Missing

Why it’s important:

Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included). Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below). Learn more.

Generate XML Sitemaps featuring your site content

Why it’s important:

An XML Sitemap helps you to make sure search engines are crawling and indexing all applicable pages for your website. XML Sitemaps don’t guarantee all pages listed will be crawled but it greatly increases your chances. A Dynamic Sitemap generator will mean your latest content will be automatically added to it, rather than requiring manual updates.

Blocking Factors: Flash

Why it’s important:

We’ve detected that ambassadorvineyard.com uses Flash. While it often looks nicer, Flash content can’t be properly indexed by search engines. Maximize your SEO efforts by avoiding Flash.

Should be fixed eventually:

Please keep in mind these are all recommendations and can help if you do them, but aren’t necessary. If you choose to not do something (example: blogging) you can still have good SEO by doing other things instead.

Develop a keyword research plan

Why it’s important:

The most important element of a successful search engine optimization strategy is picking the right keywords to target. Not only will it inform your wider marketing activity, but also trying to rank for the wrong keywords will cost time and money. Accurate research will let you identify the correct opportunities to aim for, and give you plenty of insight into how to achieve them.

It is important you pick a keyword that you want to rank one at a time and get to within position 1-3 for it (= first page of Google, first 3 results), 70% of people click on the first 3 results for any given search, and 90% of people don’t make it to the 2nd page of Google. So until then you wont get much results.

That’s why a big part of SEO is knowing what your competition is doing, so you can find keywords and channels (example: YouTube, Facebook, Pinterest, Yelp) that aren’t as competitive and are easier to get results.


The Keyword Effectiveness Index (KEI) compares the keyword’s Daily World Searches* value to the number of Web pages competing for the given keyword. This helps you pinpoint the keywords that are good enough to optimize your website for. Keywords with the highest KEI combine higher popularity and less competition. That means you will have more chances to attain high rankings in case you use these keywords for optimization.

Optimize your site content

Why it’s important:

Attempting to rank for all desired keywords with one page of your website is not only impossible, but won’t be always relevant and easy to use for your site visitors. Instead, you should develop each unique page and piece of content to target one particular keyword, topic or phrase and use is consistently across all the visible and metadata associated with that URL. Combining that with unique, quality content will give you the highest scores for relevance, and the best chance of achieving prominent search engine rankings.

We have not found a Blog on this website

Why it’s important:

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog. We recommend you start a blog to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. If you don’t think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Develop frequent shareworthy content in your site blog

Why it’s important:

Blogs are a great way to publish fresh content on a regular basis to your site, attracting visitors and helping it to rank for your desired keywords. Given the huge rise in business blogging, it’s important to make sure you are publishing content that your audience will find useful, attractive and therefore recommend and share. Balance self-promotion with valuable resources for your industry and customers, insights into your business, and content which helps to build the community in your industry.

Backlinks Score Poor

Why it’s important:

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks. The backlinks score is calculated by looking at a combination of link signals. This includes the overall number of backlinks together with the number of linking domains, as well as rating the overall quality of the backlinks pointing to a website.

Ahrefs ranks websites based on the size and quality of their backlink profile. The website with the strongest backlink profile is ranked #1. Note: if your backlink profile is growing, but Ahrefs Rank is going down – this means that sites next to you are growing at a higher pace.

Facebook page not found

Why it’s important:

It’s no longer good enough just to have a Facebook page for your business. With every company competing for attention, simply posting generic text updates is not enough to give you the visibility you need to reach out to your audience.

Google+ links not found

Why it’s important:

People tend to think of Google Plus as just another social network. What most people don’t realize, is that you get “points” for every bit of activity on Google+, this makes the SEO value from Google+ much higher than the other social networking platforms. Being active on social networks is important for claiming your brand, influencing your search engine rankings and interacting with your network. Click here to learn more.

Social Media Engagement

Why it’s important:

The impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing.

Make sure you have opened ‪social media profiles on Facebook, Pinterest, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

YouTube links not found

Why it’s important
Your best opportunity to rank in a search engine is with an optimized video. According to Forrester Research, it is 53 times easier to rank a video in Google’s search results than it is to rank a webpage.

Consider some of these statisitcs:

  • Google is the world’s largest search engine,
    • 67% of all online searches are through Google
    • 94% of all mobile and tablet searches are through Google
  • The second largest search engine is YouTube, which is owned by none other than Google.
    • More than 91% of the videos that are returned through a Google search come from YouTube.
  • Less than 15% of small businesses use video, which makes it 85% more effective than other marketing mediums.

Here is information about our services, pricing and more:

There are 2 types of SEO:

  1. On-page SEO (website related) (need to be optimized first as it’s the first thing Google sees and will penalize you / stick you at the bottom of the list if not addressed, the reports above are mostly for On-page SEO)
  2. Off-page SEO (non website related: social media, email marketing, video/youtube, and much more) (once you’ve addressed all the On-page SEO issues, Google then considers your Off-page SEO to determine where to place you in their list ie. ranking)
    Our SEO services start at a $500 minimum (one-time or monthly) (at the end of the first package of work we have fixed the On-page SEO issues, created a strategy for Off-page SEO and begun to implement it, at that point you will have a much better idea of how much time and work it is going to take to rank for specific keywords and beat your competition)

We’ll send you a contract, an invoice, and then we’ll need the login information for WordPress/ website hosting, Google and Facebook to get started:

  1. I fix website (WordPress) SEO, theme/plugin/hosting related SEO tasks.
  2. Then I create a keyword/content/competition/social report and create a strategy to maximize your budget/investment.We then have our first one-one-one consulting session to discuss social media strategy (schedule, train and delegate tasks). We start with social media and then we move on to blogging and video.
  3. Next I create a video(s) for all pages/services that you want to rank highly for (1 for the homepage at a minimum – everyone visits the homepage and thus this boosts the overall websites SEO the most).We then have our second one-on-one consulting session at the end of the first month, to make final revisions to videos, update our strategy and see the progress we’ve made with another SEO report.At the end of the first month of work we will have a much more accurate idea of what it will take to rank for certain keywords and catch up / pass the competition. { this is often where we finish the starter SEO package }
  4. The second month / package of work ($500) usually includes the following:
  5. Create a blogging strategy/schedule (1 post a month is strandard).
    1. Create & schedule 2 months out minimum (2 posts). We have our third one-on-one consulting session to discuss blogging strategy (schedule, train and delegate tasks).
  6. Create a backlink building strategy.
  7. Create a overall Blogging / Social / Video / Email marketing strategy/schedule.{ this is often where we run out of time on the second SEO package }
  8. At this point strategies get specific to the industry and level of competition ( time & cost varies ).
    1. outsource / delegate tasks
    2. budget/strategy/schedule paid advertising on Facebook > Google
    3. research competition and find power partners
    4. improve conversion rate of overall strategy

All websites start with 0 traffic, so without marketing websites usually stay rather static and don’t improve their traffic/visitors. It takes a consistent marketing strategy (blogging, social media, video, etc) to build organic traffic (vs. paid traffic, example: Google Adwords).

SEO (search engine optimization) really depends on your competition, you need to do more than your closest competitor (location is a big factor) to show up higher than them in the search engine. So depending on the level of your local competition you are going to have to do more or less. The sooner you get started, the cheaper and better your long term results, and the more future friendly your business will be when it does get more competitive.

SEO is a marathon race, not a sprint.

We help you complete the tasks above quickly and efficiently and get your web pages and website ranked higher in major search engines, with a focus on Google. We will help you increase targeted traffic, conversions, and sales from your website.

For more SEO results and case studies:

Please let me know if you have any questions.
Can we setup a time to go over this report together? Thanks!

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