Hi {client},

Here is your SEO audit for daviscommercialfinance.com, this is a summary of what Google wants from you:

(See below: things that should be fixed immediately, and can be improved / should be fixed eventually)

Should be fixed immediately:

Great job, no fix immediately issues (No Google penalties)!

Track users and activity with Analytics and Webmaster Tools

Why it’s important:

It’s essential to know what visitors to your website are responding to. Although some CMS systems contain rudimentary analytics, a dedicated service will show the root to sales or business lead conversions. Even if you’re not going into detailed reports now, that data will be collected and available from the time the analytics package is installed. Some metrics have been migrated from Analytics to webmaster tools services, so also register now for both Google Search Console (formerly Webmaster Tools) and Bing Webmaster Tools.

{Bad 3+ / Fair 2-3} Site Speed – Less than 3 seconds is important, less than 2 seconds is ideal – 6.5 MB Page Size is a too large, the website shouldn’t be more than 2 MB

Why it’s important:

This is a little slow and it is likely impacting your search rankings and user experience. High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.). Site speed is an important factor for ranking high in Google search results.


  • Optimize images
  • Serve scaled images
  • Defer parsing of JavaScript

Poor Mobile-friendliness

Why it’s important:
Mobile friendly websites make it easy for users to complete their objectives and common tasks and use a design or template that is consistent across all devices (uses responsive web design).

Google released a new mobile ranking algorithm that expanded the use of mobile-friendliness in its mobile search rankings. With almost half of all Google search queries originating on a mobile device, it is important to make sure your mobile site is optimized for these users.

It looks like daviscommercialfinance.com has issues with its mobile friendliness. Check the criteria below to find issues that are impacting daviscommercialfinance.com’s mobile optimization.

  • Viewport not set
  • Clickable elements too close together
  • Text too small to read
  • Content wider than screen

Should be fixed eventually:

Please keep in mind these are all recommendations and can help if you do them, but aren’t necessary. If you choose to not do something (example: blogging) you can still have good SEO by doing other things instead.

Develop a keyword research plan

Why it’s important:

The most important element of a successful search engine optimization strategy is picking the right keywords to target. Not only will it inform your wider marketing activity, but also trying to rank for the wrong keywords will cost time and money. Accurate research will let you identify the correct opportunities to aim for, and give you plenty of insight into how to achieve them.

It is important you pick a keyword that you want to rank one at a time and get to within position 1-3 for it (= first page of Google, first 3 results), 70% of people click on the first 3 results for any given search, and 90% of people don’t make it to the 2nd page of Google. So until then you wont get much results.

That’s why a big part of SEO is knowing what your competition is doing, so you can find keywords and channels (example: YouTube, Facebook, Pinterest, Yelp) that aren’t as competitive and are easier to get results.


The Keyword Effectiveness Index (KEI) compares the keyword’s Daily World Searches* value to the number of Web pages competing for the given keyword. This helps you pinpoint the keywords that are good enough to optimize your website for. Keywords with the highest KEI combine higher popularity and less competition. That means you will have more chances to attain high rankings in case you use these keywords for optimization.

Optimize your site content

Why it’s important:

Attempting to rank for all desired keywords with one page of your website is not only impossible, but won’t be always relevant and easy to use for your site visitors. Instead, you should develop each unique page and piece of content to target one particular keyword, topic or phrase and use is consistently across all the visible and metadata associated with that URL. Combining that with unique, quality content will give you the highest scores for relevance, and the best chance of achieving prominent search engine rankings.

Backlinks Score Low

Why it’s important:

Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks. The backlinks score is calculated by looking at a combination of link signals. This includes the overall number of backlinks together with the number of linking domains, as well as rating the overall quality of the backlinks pointing to a website.

Ahrefs ranks websites based on the size and quality of their backlink profile. The website with the strongest backlink profile is ranked #1. Note: if your backlink profile is growing, but Ahrefs Rank is going down – this means that sites next to you are growing at a higher pace.

Engage and promote within your Facebook presence

Why it’s important:

It’s no longer good enough just to have a Facebook page for your business. With every company competing for attention, simply posting generic text updates is not enough to give you the visibility you need to reach out to your audience.

Also keep in mind that the recent changes to the Facebook newsfeed presents an opportunity to get ahead of the competition. Many business have lost a lot of the SEO value from Facebook that they’ve accumulated over the years, which has resulted in a vacuum that needs to be filled. Many businesses are upset about the changes and are reluctant to start marketing on Facebook again. Less competition means better results for the next couple of months.

Google+ links not found

Why it’s important:

People tend to think of Google Plus as just another social network. What most people don’t realize, is that you get “points” for every bit of activity on Google+, this makes the SEO value from Google+ much higher than the other social networking platforms. Being active on social networks is important for claiming your brand, influencing your search engine rankings and interacting with your network. Click here to learn more.

Social Media Engagement

Why it’s important:

The impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Here is information about our services, pricing and more:

There are 2 types of SEO:

  1. On-page SEO (website related) (need to be optimized first as it’s the first thing Google sees and will penalize you / stick you at the bottom of the list if not addressed, the reports above are mostly for On-page SEO)
  2. Off-page SEO (non website related: social media, email marketing, video/youtube, and much more) (once you’ve addressed all the On-page SEO issues, Google then considers your Off-page SEO to determine where to place you in their list ie. ranking)
    Our SEO services start at a $500 minimum (one-time or monthly) (at the end of the first package of work we have fixed the On-page SEO issues, created a strategy for Off-page SEO and begun to implement it, at that point you will have a much better idea of how much time and work it is going to take to rank for specific keywords and beat your competition)

We’ll send you a contract, an invoice, and then we’ll need the login information for WordPress/ website hosting, Google and Facebook to get started:

  1. I fix website (WordPress) SEO, theme/plugin/hosting related SEO tasks.
  2. Then I create a keyword/content/competition/social report and create a strategy to maximize your budget/investment.We then have our first one-one-one consulting session to discuss social media strategy (schedule, train and delegate tasks). We start with social media and then we move on to blogging and video.
  3. Next I create a video(s) for all pages/services that you want to rank highly for (1 for the homepage at a minimum – everyone visits the homepage and thus this boosts the overall websites SEO the most).We then have our second one-on-one consulting session at the end of the first month, to make final revisions to videos, update our strategy and see the progress we’ve made with another SEO report.At the end of the first month of work we will have a much more accurate idea of what it will take to rank for certain keywords and catch up / pass the competition. { this is often where we finish the starter SEO package }
  4. The second month / package of work ($500) usually includes the following:
  5. Create a blogging strategy/schedule (1 post a month is strandard).
    1. Create & schedule 2 months out minimum (2 posts). We have our third one-on-one consulting session to discuss blogging strategy (schedule, train and delegate tasks).
  6. Create a backlink building strategy.
  7. Create a overall Blogging / Social / Video / Email marketing strategy/schedule.{ this is often where we run out of time on the second SEO package }
  8. At this point strategies get specific to the industry and level of competition ( time & cost varies ).
    1. outsource / delegate tasks
    2. budget/strategy/schedule paid advertising on Facebook > Google
    3. research competition and find power partners
    4. improve conversion rate of overall strategy

All websites start with 0 traffic, so without marketing websites usually stay rather static and don’t improve their traffic/visitors. It takes a consistent marketing strategy (blogging, social media, video, etc) to build organic traffic (vs. paid traffic, example: Google Adwords).

SEO (search engine optimization) really depends on your competition, you need to do more than your closest competitor (location is a big factor) to show up higher than them in the search engine. So depending on the level of your local competition you are going to have to do more or less. The sooner you get started, the cheaper and better your long term results, and the more future friendly your business will be when it does get more competitive.

SEO is a marathon race, not a sprint.

We help you complete the tasks above quickly and efficiently and get your web pages and website ranked higher in major search engines, with a focus on Google. We will help you increase targeted traffic, conversions, and sales from your website.

For more SEO results and case studies: