Hi Dusty,

Here is your SEO audit for www.dustyjamesbolyard.com, this is a summary of what Google wants from you:

(See below: things that should be fixed immediately, and can be improved / should be fixed eventually)

Should be fixed immediately:

Meta Descriptions Missing

Why it’s important
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included). Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below). Learn more.

We did not find HTML headings (<H1> to <H6>) on this page

Why it’s important
Each page should have one, and only one, <H1> tag. Use keywords in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy. While it is important to ensure every page has an <H1> tag, only include more than one per page if you’re using HTML5. Instead, use multiple <H2> – <H6> tags.

Bad Site Speed – Less than 3 seconds is important, less than 2 seconds is ideal

Why it’s important

This is a little slow and it is likely impacting your search rankings and user experience. High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.). Site speed is an important factor for ranking high in Google search results.

Recommendations:

  • Optimize images
  • Add Expires headers
  • Make fewer HTTP requests
  • Use a Content Delivery Network (CDN)

Should be fixed eventually:

Please keep in mind these are all recommendations and can help if you do them, but aren’t necessary. If you choose to not do something (example: blogging) you can still have good SEO by doing other things instead.

Develop a keyword research plan

Why it’s important

The most important element of a successful search engine optimization strategy is picking the right keywords to target. Not only will it inform your wider marketing activity, but also trying to rank for the wrong keywords will cost time and money. Accurate research will let you identify the correct opportunities to aim for, and give you plenty of insight into how to achieve them.

It is important you pick a keyword that you want to rank one at a time and get to within position 1-3 for it (= first page of Google, first 3 results), 70% of people click on the first 3 results for any given search, and 90% of people don’t make it to the 2nd page of Google. So until then you wont get much results.

That’s why a big part of SEO is knowing what your competition is doing, so you can find keywords and channels (example: YouTube, Facebook, Pinterest, Yelp) that aren’t as competitive and are easier to get results.

KEI:
The Keyword Effectiveness Index (KEI) compares the keyword’s Daily World Searches* value to the number of Web pages competing for the given keyword. This helps you pinpoint the keywords that are good enough to optimize your website for. Keywords with the highest KEI combine higher popularity and less competition. That means you will have more chances to attain high rankings in case you use these keywords for optimization.

Optimize your site content

Why it’s important

Attempting to rank for all desired keywords with one page of your website is not only impossible, but won’t be always relevant and easy to use for your site visitors. Instead, you should develop each unique page and piece of content to target one particular keyword, topic or phrase and use is consistently across all the visible and metadata associated with that URL. Combining that with unique, quality content will give you the highest scores for relevance, and the best chance of achieving prominent search engine rankings.

We have not found a Blog on this website

Why it’s important

In a crowded digital marketing world, content is king. Publishing your content on other sites is beneficial, but publishing it on your own site is much more effective. One of the best ways to do this is through a blog. We recommend you start a blog to engage with your audience and improve your online visibility to attract qualified traffic from a variety of new sources. If you don’t think a blog would work for your site or business, consider publishing other forms of evergreen content such as guides or whitepapers.

Develop frequent shareworthy content in your site blog

Why it’s important

Blogs are a great way to publish fresh content on a regular basis to your site, attracting visitors and helping it to rank for your desired keywords. Given the huge rise in business blogging, it’s important to make sure you are publishing content that your audience will find useful, attractive and therefore recommend and share. Balance self-promotion with valuable resources for your industry and customers, insights into your business, and content which helps to build the community in your industry.

Facebook Page not found

Why it’s important
Facebook is a vital channel for any business’ digital marketing. 72% of consumers and almost every Millennial expects your to have a presence on Facebook. Use Facebook Insights to measure and track your audience’s engagement with your posts to get the most out of your social media efforts. Link your Facebook profile with oles.com and add a CTA to really maximize your social media marketing efforts.

Google+ links not found

Why it’s important

People tend to think of Google Plus as just another social network. What most people don’t realize, is that you get “points” for every bit of activity on Google+, this makes the SEO value from Google+ much higher than the other social networking platforms. Being active on social networks is important for claiming your brand, influencing your search engine rankings and interacting with your network. Click here to learn more.

YouTube links not found

Why it’s important
Your best opportunity to rank in a search engine is with an optimized video. According to Forrester Research, it is 53 times easier to rank a video in Google’s search results than it is to rank a webpage.

Consider some of these statisitcs:

  • Google is the world’s largest search engine,
    • 67% of all online searches are through Google
    • 94% of all mobile and tablet searches are through Google
  • The second largest search engine is YouTube, which is owned by none other than Google.
    • More than 91% of the videos that are returned through a Google search come from YouTube.
  • Less than 15% of small businesses use video, which makes it 85% more effective than other marketing mediums.

Here is information about our services, pricing and more:

There are 2 types of SEO:

  1. On-page SEO (website related) (need to be optimized first as it’s the first thing Google sees and will penalize you / stick you at the bottom of the list if not addressed, the reports above are mostly for On-page SEO)
  2. Off-page SEO (non website related: social media, email marketing, video/youtube, and much more) (once you’ve addressed all the On-page SEO issues, Google then considers your Off-page SEO to determine where to place you in their list ie. ranking)
    Our SEO services start at a $500 minimum (one-time or monthly) (at the end of the first package of work we have fixed the On-page SEO issues, created a strategy for Off-page SEO and begun to implement it, at that point you will have a much better idea of how much time and work it is going to take to rank for specific keywords and beat your competition)

We’ll send you a contract, an invoice, and then we’ll need the login information for WordPress/ website hosting, Google and Facebook to get started:

  1. I fix website (WordPress) SEO, theme/plugin/hosting related SEO tasks.
  2. Then I create a keyword/content/competition/social report and create a strategy to maximize your budget/investment.We then have our first one-one-one consulting session to discuss social media strategy (schedule, train and delegate tasks). We start with social media and then we move on to blogging and video.
  3. Next I create a video(s) for all pages/services that you want to rank highly for (1 for the homepage at a minimum – everyone visits the homepage and thus this boosts the overall websites SEO the most).We then have our second one-on-one consulting session at the end of the first month, to make final revisions to videos, update our strategy and see the progress we’ve made with another SEO report.At the end of the first month of work we will have a much more accurate idea of what it will take to rank for certain keywords and catch up / pass the competition. { this is often where we finish the starter SEO package }
  4. The second month / package of work ($500) usually includes the following:
  5. Create a blogging strategy/schedule (1 post a month is strandard).
    1. Create & schedule 2 months out minimum (2 posts). We have our third one-on-one consulting session to discuss blogging strategy (schedule, train and delegate tasks).
  6. Create a backlink building strategy.
  7. Create a overall Blogging / Social / Video / Email marketing strategy/schedule.{ this is often where we run out of time on the second SEO package }
  8. At this point strategies get specific to the industry and level of competition ( time & cost varies ).
    1. outsource / delegate tasks
    2. budget/strategy/schedule paid advertising on Facebook > Google
    3. research competition and find power partners
    4. improve conversion rate of overall strategy

All websites start with 0 traffic, so without marketing websites usually stay rather static and don’t improve their traffic/visitors. It takes a consistent marketing strategy (blogging, social media, video, etc) to build organic traffic (vs. paid traffic, example: Google Adwords).

SEO (search engine optimization) really depends on your competition, you need to do more than your closest competitor (location is a big factor) to show up higher than them in the search engine. So depending on the level of your local competition you are going to have to do more or less. The sooner you get started, the cheaper and better your long term results, and the more future friendly your business will be when it does get more competitive.

SEO is a marathon race, not a sprint.

We help you complete the tasks above quickly and efficiently and get your web pages and website ranked higher in major search engines, with a focus on Google. We will help you increase targeted traffic, conversions, and sales from your website.

For more SEO results and case studies:
https://seattlewebsearch.com/portfolio/
http://www.techdesignstudios.com/project-type/plus-search

Please let me know if you have any questions.
Can we setup a time to go over this report together? Thanks!