Hi Cami,

Here is your website’s SEO audit, this is a summary of what Google wants from you:

(See below: things that should be fixed immediately, and can be improved / should be fixed eventually)

Should be fixed immediately:

Optimize your pages titles

Why it’s important

Page titles are important for search engine relevance and they will also be the first thing users see in search results, so it’s important they are logical for the search query and users feel confident clicking on them. They should be optimized as an accurate reflection for what is on that particular page to avoid being flagged by Google, or users simply feeling tricked when they arrive on your website.

A unique title should be created for each page. Avoid duplication, particularly due to automation on larger websites. Try to avoid boilerplate titles as far as possible.

Titles should be 70 characters or less (including spaces) and should include your keywords as early as possible. The brand should only be placed first on the homepage of your website. It looks like your title tag is a little outside the ideal length.

Avoid spammy keywords such as Free, Cheap etc. Use combinations of terms such as city names and industry terms to add relevance.

Keep the keywords consistent with those in your content, sub-headings (H tags) and meta descriptions.

Should be fixed eventually:

Please keep in mind these are all recommendations and can help if you do them, but aren’t necessary. If you choose to not do something (example: blogging) you can still have good SEO by doing other things instead.

Develop a keyword research plan

Why it’s important
The most important element of a successful search engine optimization strategy is picking the right keywords to target. Not only will it inform your wider marketing activity, but also trying to rank for the wrong keywords will cost time and money. Accurate research will let you identify the correct opportunities to aim for, and give you plenty of insight into how to achieve them.

It is important you pick a keyword that you want to rank one at a time and get to within position 1-3 for it (= first page of Google, first 3 results), 70% of people click on the first 3 results for any given search, and 90% of people don’t make it to the 2nd page of Google. So until then you wont get much results.

That’s why a big part of SEO is knowing what your competition is doing, so you can find keywords and channels (example: YouTube, Facebook, Pinterest, Yelp) that aren’t as competitive and are easier to get results.

The Keyword Effectiveness Index (KEI) compares the keyword’s Daily World Searches* value to the number of Web pages competing for the given keyword. This helps you pinpoint the keywords that are good enough to optimize your website for. Keywords with the highest KEI combine higher popularity and less competition. That means you will have more chances to attain high rankings in case you use these keywords for optimization.

Optimize your site content

Why it’s important
Attempting to rank for all desired keywords with one page of your website is not only impossible, but won’t be always relevant and easy to use for your site visitors. Instead, you should develop each unique page and piece of content to target one particular keyword, topic or phrase and use is consistently across all the visible and metadata associated with that URL. Combining that with unique, quality content will give you the highest scores for relevance, and the best chance of achieving prominent search engine rankings.

Develop YouTube strategy

Why it’s important
Your best opportunity to rank in a search engine is with an optimized video. According to Forrester Research, it is 53 times easier to rank a video in Google’s search results than it is to rank a webpage.

Consider some of these statisitcs:

  • Google is the world’s largest search engine,
    • 67% of all online searches are through Google
    • 94% of all mobile and tablet searches are through Google
  • The second largest search engine is YouTube, which is owned by none other than Google.
    • More than 91% of the videos that are returned through a Google search come from YouTube.
  • Less than 15% of small businesses use video, which makes it 85% more effective than other marketing mediums.

Here is information about our services, pricing and more:

There are 2 types of SEO:

  1. On-page SEO (website related) (need to be optimized first as it’s the first thing Google sees and will penalize you / stick you at the bottom of the list if not addressed, the reports above are mostly for On-page SEO)
  2. Off-page SEO (non website related: social media, email marketing, video/youtube, and much more) (once you’ve addressed all the On-page SEO issues, Google then considers your Off-page SEO to determine where to place you in their list ie. ranking)
    Our SEO services start at a $500 minimum (one-time or monthly) (at the end of the first package of work we have fixed the On-page SEO issues, created a strategy for Off-page SEO and begun to implement it, at that point you will have a much better idea of how much time and work it is going to take to rank for specific keywords and beat your competition)

We’ll send you a contract, an invoice, and then we’ll need the login information for WordPress/ website hosting, Google and Facebook to get started:

  1. I fix website (WordPress) SEO, theme/plugin/hosting related SEO tasks.
  2. Then I create a keyword/content/competition/social report and create a strategy to maximize your budget/investment.We then have our first one-one-one consulting session to discuss social media strategy (schedule, train and delegate tasks). We start with social media and then we move on to blogging and video.
  3. Next I create a video(s) for all pages/services that you want to rank highly for (1 for the homepage at a minimum – everyone visits the homepage and thus this boosts the overall websites SEO the most).We then have our second one-on-one consulting session at the end of the first month, to make final revisions to videos, update our strategy and see the progress we’ve made with another SEO report.At the end of the first month of work we will have a much more accurate idea of what it will take to rank for certain keywords and catch up / pass the competition. { this is often where we finish the starter SEO package }
  4. The second month / package of work ($500) usually includes the following:
  5. Create a blogging strategy/schedule (1 post a month is strandard).
    1. Create & schedule 2 months out minimum (2 posts). We have our third one-on-one consulting session to discuss blogging strategy (schedule, train and delegate tasks).
  6. Create a backlink building strategy.
  7. Create a overall Blogging / Social / Video / Email marketing strategy/schedule.{ this is often where we run out of time on the second SEO package }
  8. At this point strategies get specific to the industry and level of competition ( time & cost varies ).
    1. outsource / delegate tasks
    2. budget/strategy/schedule paid advertising on Facebook > Google
    3. research competition and find power partners
    4. improve conversion rate of overall strategy

All websites start with 0 traffic, so without marketing websites usually stay rather static and don’t improve their traffic/visitors. It takes a consistent marketing strategy (blogging, social media, video, etc) to build organic traffic (vs. paid traffic, example: Google Adwords).

SEO (search engine optimization) really depends on your competition, you need to do more than your closest competitor (location is a big factor) to show up higher than them in the search engine. So depending on the level of your local competition you are going to have to do more or less. The sooner you get started, the cheaper and better your long term results, and the more future friendly your business will be when it does get more competitive.

SEO is a marathon race, not a sprint.

We help you complete the tasks above quickly and efficiently and get your web pages and website ranked higher in major search engines, with a focus on Google. We will help you increase targeted traffic, conversions, and sales from your website.

For more SEO results and case studies:

Please let me know if you have any questions.
Can we setup a time to go over this report together? Thanks!