Hi Scott,

Here is your website’s SEO audit, this is a summary of what Google wants from you:

(See below: things that should be fixed immediately, and can be improved / should be fixed eventually)

Should be fixed immediately:

Bad Site Speed – Less than 3 seconds is important, less than 2 seconds is ideal – Could be improved using a CDN

Why it’s important

This is a little slow and it is likely impacting your search rankings and user experience. High load times can be caused by a number of things, including pages with poor code optimization (cache, Mysql queries, etc.), server problems, network problems, or third-party issues (advertising codes, analytics codes, etc.). Site speed is an important factor for ranking high in Google search results.

Optimize your images to reduce their size by 1.2MiB (30% reduction)

Why it’s important
Reduce the load times of pages by loading appropriately sized images.

  • Reduce file sizes based on where images will be displayed
  • Resize image files themeselves instead of via CSS
  • Save files in appropriate format depending on usage

Your website is missing a H1 header tag

Why it’s important

HTML header tags (or simply header tags) differentiate between headings, subheadings and the rest of the content on the page.

Use keywords in your headings with your most important keywords in the top level and be sure to maintain the <H1> to <H6> hierarchy.

While it is important to ensure every page has an <H1> tag, don’t include more than one. Instead, use multiple <H2> – <H6> tags.

Meta Descriptions Missing

Why it’s important
Meta descriptions allow you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site. Keep it short and to the point; the ideal meta description should contain between 70 and 160 characters (spaces included). Ensure that each of your web pages have a unique, straightforward meta description that contains most important keywords. These keywords are especially important because they appear in bold when they match the user’s search query (See the Google Preview below). Learn more.

XML Sitemap Missing

Why it’s important
XML sitemaps contain the list of your URLs that are available to index and allows the search engines to read your pages more intelligently. They can also include information like your site’s latest updates, frequency of changes and the importance of URLs. Your site is currently missing an XML sitemap.

Fix HTTPS Issues

Why it’s important
Using an SSL certificate creates an encrypted connection between your visitor’s browser and your website’s server adding an extra layer of security. In 2014, Google announced that HTTPS would become part of their ranking algorithm and since your website is not HTTPS, it will likely rank below your HTTPS competitors.

Should be fixed eventually:

Please keep in mind these are all recommendations and can help if you do them, but aren’t necessary. If you choose to not do something (example: blogging) you can still have good SEO by doing other things instead.

Develop a keyword research plan

Why it’s important
The most important element of a successful search engine optimization strategy is picking the right keywords to target. Not only will it inform your wider marketing activity, but also trying to rank for the wrong keywords will cost time and money. Accurate research will let you identify the correct opportunities to aim for, and give you plenty of insight into how to achieve them.

It is important you pick a keyword that you want to rank one at a time and get to within position 1-3 for it (= first page of Google, first 3 results), 70% of people click on the first 3 results for any given search, and 90% of people don’t make it to the 2nd page of Google. So until then you wont get much results.

That’s why a big part of SEO is knowing what your competition is doing, so you can find keywords and channels (example: YouTube, Facebook, Pinterest, Yelp) that aren’t as competitive and are easier to get results.

KEI:
The Keyword Effectiveness Index (KEI) compares the keyword’s Daily World Searches* value to the number of Web pages competing for the given keyword. This helps you pinpoint the keywords that are good enough to optimize your website for. Keywords with the highest KEI combine higher popularity and less competition. That means you will have more chances to attain high rankings in case you use these keywords for optimization.

Optimize your site content

Why it’s important
Attempting to rank for all desired keywords with one page of your website is not only impossible, but won’t be always relevant and easy to use for your site visitors. Instead, you should develop each unique page and piece of content to target one particular keyword, topic or phrase and use is consistently across all the visible and metadata associated with that URL. Combining that with unique, quality content will give you the highest scores for relevance, and the best chance of achieving prominent search engine rankings.

Backlinks Score Good

Why it’s important
Backlinks are links that point to your website from other websites. They are like letters of recommendation for your site. Since this factor is crucial to SEO, you should have a strategy to improve the quantity and quality of backlinks. The backlinks score is calculated by looking at a combination of link signals. This includes the overall number of backlinks together with the number of linking domains, as well as rating the overall quality of the backlinks pointing to a website.

Ahrefs ranks websites based on the size and quality of their backlink profile. The website with the strongest backlink profile is ranked #1. Note: if your backlink profile is growing, but Ahrefs Rank is going down – this means that sites next to you are growing at a higher pace.

Social Media Engagement

Why it’s important
The impact of social media is huge for certain industries, take advantage of this digital version of word-of-mouth marketing.

Make sure you have opened ‪‬‬social media profiles on Facebook, Pinterest, LinkedIn, Google+ and other sites that are of interest to your customers.

Learn how to engage your social media audiences and create a consistent fan base. You can also use your website to increase your popularity on social platforms.

Google+ links not found

Why it’s important
People tend to think of Google Plus as just another social network. What most people don’t realize, is that you get “points” for every bit of activity on Google+, this makes the SEO value from Google+ much higher than the other social networking platforms. Being active on social networks is important for claiming your brand, influencing your search engine rankings and interacting with your network. Click here to learn more.

Here is information about our services, pricing and more:

There are 2 types of SEO:

  1. On-page SEO (website related) (need to be optimized first as it’s the first thing Google sees and will penalize you / stick you at the bottom of the list if not addressed, the reports above are mostly for On-page SEO)
  2. Off-page SEO (non website related: social media, email marketing, video/youtube, and much more) (once you’ve addressed all the On-page SEO issues, Google then considers your Off-page SEO to determine where to place you in their list ie. ranking)
    Our SEO services start at a $500 minimum (one-time or monthly) (at the end of the first package of work we have fixed the On-page SEO issues, created a strategy for Off-page SEO and begun to implement it, at that point you will have a much better idea of how much time and work it is going to take to rank for specific keywords and beat your competition)

We’ll send you a contract, an invoice, and then we’ll need the login information for WordPress/ website hosting, Google and Facebook to get started:

  1. I fix website (WordPress) SEO, theme/plugin/hosting related SEO tasks.
  2. Then I create a keyword/content/competition/social report and create a strategy to maximize your budget/investment.We then have our first one-one-one consulting session to discuss social media strategy (schedule, train and delegate tasks). We start with social media and then we move on to blogging and video.
  3. Next I create a video(s) for all pages/services that you want to rank highly for (1 for the homepage at a minimum – everyone visits the homepage and thus this boosts the overall websites SEO the most).We then have our second one-on-one consulting session at the end of the first month, to make final revisions to videos, update our strategy and see the progress we’ve made with another SEO report.At the end of the first month of work we will have a much more accurate idea of what it will take to rank for certain keywords and catch up / pass the competition. { this is often where we finish the starter SEO package }
  4. The second month / package of work ($500) usually includes the following:
  5. Create a blogging strategy/schedule (1 post a month is strandard).
    1. Create & schedule 2 months out minimum (2 posts). We have our third one-on-one consulting session to discuss blogging strategy (schedule, train and delegate tasks).
  6. Create a backlink building strategy.
  7. Create a overall Blogging / Social / Video / Email marketing strategy/schedule.{ this is often where we run out of time on the second SEO package }
  8. At this point strategies get specific to the industry and level of competition ( time & cost varies ).
    1. outsource / delegate tasks
    2. budget/strategy/schedule paid advertising on Facebook > Google
    3. research competition and find power partners
    4. improve conversion rate of overall strategy

All websites start with 0 traffic, so without marketing websites usually stay rather static and don’t improve their traffic/visitors. It takes a consistent marketing strategy (blogging, social media, video, etc) to build organic traffic (vs. paid traffic, example: Google Adwords).

SEO (search engine optimization) really depends on your competition, you need to do more than your closest competitor (location is a big factor) to show up higher than them in the search engine. So depending on the level of your local competition you are going to have to do more or less. The sooner you get started, the cheaper and better your long term results, and the more future friendly your business will be when it does get more competitive.

SEO is a marathon race, not a sprint.

We help you complete the tasks above quickly and efficiently and get your web pages and website ranked higher in major search engines, with a focus on Google. We will help you increase targeted traffic, conversions, and sales from your website.

For more SEO results and case studies:
https://seattlewebsearch.com/portfolio/
http://www.techdesignstudios.com/project-type/plus-search

Here are some videos explaining how SEO works:
and one on how video marketing works:
Please let me know if you have any questions.
Can we setup a time to go over this report together? Thanks!