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To get the most out of your Pinterest posts you’ll need to figure out the best image sizes for your Pins.
Below are some tips that’ll help you figure out what sizes will work for your Pinterest content.
Many have said tall Pins perform better over square Pins.
But, if you want your Pins to work for both Pinterest and Instagram, square will work perfectly for both. If you’d like to use your Pins for both platforms, give the 1080 x 1350 pixel ratio a shot. It might not bring in as many views as a tall Pin would on Pinterest but it’ll work for more than one platform including Facebook as well.
The kind of Pins that perform better can really depend on the kind of content you have. Give either square or tall a try first then try the other and see which fits best for you.
A proper square would be sized at 1:1. If a Pin is 2:1 longer than the width then the Pin will be cropped on feeds.
These images can be seen fully if clicked on, but you do tend to risk losing views on it. Not everyone will want to click on the image just to see the full thing.
Tall Pins tend to be clicked on more often if they are DIYs. If the topic is of interest to the person they’re going to want to see what the other steps are.
If a Pin is wider than 564 pixels, the entire image won’t be seen not even when clicked on.
This is due to a change that was made by Pinterest. In March 2018, Pinterest confirmed that Pins longer than a 1:2.1 proportion will be cropped. You should take this into consideration for your designs going forward.
In June 2018, Pinterest said their algorithm will favor Pins that are approximately 2:3 proportion. Deviate much from that “golden ratio,” and you may struggle to get traction.
Pins longer than 2:3 will have to earn their right to be seen.
If you take twice up as much height as a 2:3 Pin, you’ll need twice as much engagement to get into the Smart Feed as often.
As an example of the tall proportion that avoids being cropped in the feed, Pinterest had said 600 x 1260 pixels. Longer Pins will still be seen in full when tapped.
In 2019, Pinterest ONLY recommends 2:3 ratio:
Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (ex: 1000 x 1500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance. source
If you’re struggling to find a good size for your profile image, go with the ratio of 180 x 180 pixels. The entire image will fit perfectly in view.
Board covers aren’t important when it comes to engagement on your profile. But if you’d like to have one anyways, the best size to go for on a regular cover would be 600 x 600 pixels. If you’re using the showcase feature than go with the sizing of 340 x 340.
If you’re unsure what kind of program you could use to resize your Pins, a few free recommendations would be picmonkey.com, pixlr.com, and simpleimageresizer.com.
If your experience with anything above is differed feel free to leave us a comment about it.
