WHAT WE DID

Arietta Law faced three core issues:

  1. Outdated Website Design

    • The original site was built using Divi and had not been meaningfully updated in years

    • The homepage did not clearly communicate authority, services, or value

    • Key practice areas lacked modern, SEO-friendly structure

  2. Unclear Service Differentiation

    • Bankruptcy services were not clearly segmented

    • There was no dedicated, well-structured page explaining the difference between individual bankruptcies and business bankruptcies, which caused confusion for prospective clients and limited keyword coverage

  3. Underutilized Content & Video Strategy

    • No consistent content marketing system

    • No leverage of YouTube or Facebook video for SEO, trust-building, or visibility

    • Missed opportunities to position David as a subject-matter expert directly in front of potential clients

Our SEO Approach

1. Website Redesign Strategy

We helped David Arietta find the right web designer:

Jacob Belmont (jacob@mendatech.com)

The strategic redesign focused on:

  • Modern UX/WordPress theme

  • A clearer website structure built around making the difference between individual and business bankruptcy clearer

  • Scalable layouts/templates that support long-term SEO and content expansion

This ensured the redesign was not just “prettier,” but purpose-built for organic growth.

2. Homepage Refresh & Core Service Page Creation

We guided the redesign of:

  • Homepage:

    • Clear positioning of Arietta Law’s expertise

    • Showcasing videos and easy access to contact forms

    • Better internal linking opportunities for SEO (blog section on homepage)

  • Bankruptcy Service Page (Individual vs. Business):

    • Created dedicated pages explaining the difference between personal bankruptcy and business bankruptcy

    • Structured service pages for FAQs, and improved clarity for prospects who were unsure which path applied to them

These pages became a cornerstone asset for both organic search conversions and paid traffic strategies.

3. SEO Strategy Built Around Video, Not Just Blog Posts

Instead of relying solely on traditional blog SEO, we built a video-first SEO strategy centered on:

  • YouTube for long-form educational content

  • Facebook Ads to amplify reach and retarget engaged viewers

  • Search-driven video topics aligned with real bankruptcy questions (FAQs)

4. Content Marketing Collaboration

We worked directly with David to:

  • Identify high-value topics people actually search for

  • Script and record videos

  • Consult on talking points so David could confidently record his own videos speaking directly to camera

Results

Over the past year, Arietta Law has seen significant organic growth, including:

  • SEO traffic more than doubled year-over-year

  • Increased visibility across competitive bankruptcy-related searches

  • Content being shown in Google Overviews, Gemini, and Perplexity

The firm is now positioned not just for traditional search results, but for AI-driven discovery, where expertise, clarity, and video content play an increasing role.

Key Takeaways

  • Modern legal SEO is no longer just about keywords — it’s about video, showing up in AI searches, and taking advantage of PPC opportunities

  • Website design decisions directly impact long-term organic performance

  • Video-based SEO creates trust faster than text alone, especially for professional services, plus Google (especially Gemini) loves YouTube

  • Collaborative content strategies outperform one-off blog production

Client: Arietta Law
Location: California
Industry: Legal Services (Bankruptcy Law)

Since 1999, the Law Offices of David A. Arietta has provided comprehensive legal representation for consumers and businesses in the areas of bankruptcy, estate planning, probate, and trust administration.

Date: 2023 – Ongoing
Website: ariettalaw.com