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Do it Yourself (DIY) Search Engine Optimization (SEO) can be time consuming and frustrating.

Whether you’re an entrepreneur planning to grow your business, a blogger yearning to reach a wider audience, or an in-house marketing professional carrying a new responsibility, learning SEO from scratch can feel daunting.

Welcome to SEO. You will never know everything because it is always evolving.

While the basics of SEO are pretty much the same today as they were years ago, the overall search/SEO landscape never stops changing.

You still need keyword-focused page titles, meta descriptions, headers and content, and they still need to communicate meaning to search engines. You’re never really “done” with SEO. Search engines regularly tweak how they rank pages, so you’ll need to adjust over time. Plus, your competition probably isn’t “done” with SEO, so you’ll fall behind quickly if you stop.

All websites start with 0 traffic, so without marketing websites usually stay rather static and don’t improve their traffic/visitors.

It takes a consistent marketing strategy (blogging, social media, video, etc) to build organic traffic (vs. paid traffic, example: Google Adwords). If you’re operating in a competitive marketplace, it can be extremely difficult to reach top organic search rankings.

And what happens when your business starts to grow? You can’t handle every single task forever. You’d get burnt out and overwhelmed, which isn’t good for your professional or personal life.

Be smart about how you spend your time and money marketing online.

If a project will take you 10 hours to complete and it’ll take someone else 10 minutes, the clear answer is “delegate.” (And, perhaps, ask them to teach you their shortcuts so you can fend for yourself if necessary.) And that’s why you hire people that are better at other things than you are … because we all can’t be good at everything.

The most important thing is to get started — the sooner you get into it, the cheaper and better your results in the long run, and the more future friendly your business will be when it does get more competitive. SEO is a marathon race, not a sprint.

Don’t wait until your competition outranks you, get SEO now!

Hiring an expert search engine optimizer is an investment worth your money. Good optimization will land you on top of the competition and it may even open markets you were not even aware of resulting in more sales and better business for you.

Most people don’t have the time or patience to do search engine optimization. It requires a lot of research to be done right, and the average business owner can’t spend all day sitting in front of the computer figuring out how to optimize a website and how to create backlinks that work.

We’ve consistently shown results for our clients.

In less than a month we were able to help Exact Electric go from the 15th page of Google to #5 and #9 on page 1!

Position 150 means the 15th page of Google (10 results per page).

At the end of the day, no one but the search engines have control over the SEO landscape. What you do have control over is how you respond to the changes. When you optimize your business online right, you trump your competition by showing up organically on the first page of search terms for your products or services.

If you need help with SEO for your business, please contact us today!

Geoffrey Purkis

Geoffrey is the Founder and CEO of Seattle Web Search. He’s a web developer and SEO (Search Engine Optimization) expert located in Seattle, Washington with extensive experience in the field. Geoffrey specializes in helping his clients find the right combination of web, search, social, and video content to get the best results from their online marketing efforts.

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