Many nonprofits neglect their marketing because they think their budget is limited. To operate, thrive, and raise awareness for their cause they need a strategy to get results without spending a substantial amount of money.
In this post, you’ll learn some digital marketing strategies to help non-profits show up in Google searches and get the word out, without spending every last marketing penny available.
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#1 is use Google Ad Grants! (definitely the most important)
Google Ad Grants can help nonprofits drive awareness, attract donations and recruit volunteers. It’s free to signup and is basically free money for marketing! Google Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Grants empowers nonprofit organizations with in-kind AdWords advertising, to promote their missions and initiatives on Google.
Learn more about Google Ad Grants and how it can power your nonprofit marketing.
#2 is make some videos!
The majority of your target audience is watching video; in fact, many of them prefer it. Seventy-five percent of executives report watching video as a content marketing tactic at least once a week and given the choice, 59% of executives would rather watch a video than read an article.
Video content is a great way to grab attention and impress your target market.
It is naturally engaging and, in an age of information overload, it’s vital for nonprofits to offer content that is easy to digest; if not, donors and volunteers will simply move on. Video does this very well. If a picture paints 1,000 words then one minute of video is worth 1.8 million, so say Forrester’s researchers.
A strategically-placed video can make the difference when trying to stand out from the competition.
You should know organic reach on major social networks has declined significantly. Organic reach on brand pages had plummeted to just 6%, a sharp fall from 12% in October 2013. The situation is even bleaker for pages with fewer than 500 fans, as they saw organic reach fall from an already low 4% to just 2.1%.
There’s really no such thing as a social feed anymore. When you log onto Facebook or Twitter, you don’t see the most recent content. You see a stream of content served to you by an algorithm.
Organic social isn’t dead. It’s dormant. Without your wallet, your efforts have a very slim chance of reaching your audience on Facebook, and eventually the same thing will happen on the other social media channels.
You can advertise successfully on Facebook with just $5 a day. Facebook, Instagram, and Twitter all have insanely granular targeting options you can use to go after the people that are most likely to care about your cause.
#4 is a “Donate Now” Button for your Facebook nonprofit page
In August of 2015, Facebook announced that they’re allowing selected non-profits to add a “Donate Now” call-to-action button to their Facebook page encouraging users to act right on Facebook.
Your page’s category must be set to “Non-Profit Organization” in order to view the Donate Now call-to-action button. You can add the Donate button to your Page the same way you add other call-to-action options. And before you know it you could be getting donations right from Facebook.
Please share this if you think a nonprofit you support could benefit from marketing!
