How to Change a Facebook Page Name

By December 21, 2020Social Media, Facebook
This entry is part 5 of 12 in the series Facebook SEO

Has your business evolved over the past years? Have you rebranded or merged with another company? Changes such as these may call for a change in the way you present your business on social media. A name change is just one of the possible alterations you may be considering. In this article, we will cover how to change a Facebook Page name and the conditions for doing so.


How to Change a Facebook Page Name

In order to change your Facebook Page name, you will have to use a desktop browser. This is because as of January 2020 you cannot edit your page name in the mobile app.

  1. From your News Feed, click “Pages” in the left menu
  2. Go to your Page and click “Page Settings” in the bottom left
  3. Click “Page Info” in the left column
  4. Click your Page’s name
  5. Enter a new Page name and click outside page name box
  6. Review your request and click “Request Change”

Once you click “Request Change”, your request will go to Facebook for approval. Before submitting your request, be certain that your Page complies with Facebook’s Page policies. After you submit your request, you will get an automated-reply confirming your changes. It may take between three and seven days for your Page name to be reviewed.

Conditions for Changing a Facebook Page Name

Certain conditions must be met in order to change a Facebook Page name. Please note that changing a page name only alters the title of your Facebook page. It does not change your site URL or username/@ name.

The first condition is that you must be an admin to change the page name. You can check whether you are an admin by viewing your Page Role.

The second condition is that you must wait seven days between changing your page name. During this time Facebook will notify your fans that your page name has changed. The remaining conditions are as follows:

Page names can’t include:

  • Terms or phrases that may be abusive or violate someone’s rights
  • The word official if the page isn’t the official page of a brand, place, organization, or public figure
  • Improper capitalization (such as sEATTle WeB SearCH)
  • All capital letters except for acronyms
  • Symbols or unnecessary punctuation
  • Descriptions or slogans
  • Any variation of the word Facebook

Page names can’t consist only of:

  • Generic words (Ex: computers)
  • Generic locations (Ex: Seattle). However, you can create a page for an organization that represents a geographic location

All page names have a limit of 75 characters.

What Happens Now?

You may be wondering what happens when people search for your Page after you’ve changed its name. You want your page to reflect your new name, but still want people to be able to find your business. According to 9Clouds, when users search for your old Facebook page name, your old name will still appear. When users click on your page, your new name will be displayed on your page. Over time, your new page name will begin to appear in search results.

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Andrew Badillo

About Andrew Badillo

Andrew Badillo is a blogger at Seattle Web Search. Based in Fontana, CA he spends his time writing informative and creative articles. Through his experience with Seattle Web Search, he has gained a much better understanding of SEO and digital marketing. Now, he writes SEO articles as well, and is able to expand his horizons in the process.