SEO Case Study: JKA Well Drilling

By January 29, 2022Uncategorized


Modern Web Design for Washington Water Specialists, JKA Well Drilling

JKA Well Drilling is a family-run pump and well business located just outside Monroe, Washington. Their company was started in 1989 to provide high-quality well drilling services and has since expanded their service offerings to well pumps, booster pumps, and water filtration for our clients throughout King and Snohomish counties, a goal that they excel at today. We’ve been working with Fingerprint Marketing (Bellevue web design) on a website redesign combined with our basic SEO strategy.

The Problem

When JKA’s owner, Pierce, approached us, his website was an old PHP site that was difficult to update and not very secure. He needed the site transferred over to a modern system that would allow him to connect with his customers through automated chat, as well as normal inbound marketing leads.

We improved their Core Web Vital scores

By fixing:

  • Eliminate render-blocking resources
  • Defer offscreen images
  • Reduce unused JavaScript
  • Efficiently encode images
  • Reduce initial server response time
  • Does not use HTTP

This has helped maximize the results of the SEO services we are providing resulting in a 20% increase of traffic in August.

What made JKA Well Drilling think their new site was awesome?

Moving to a modern site that they were finally able to manage was a huge part of client satisfaction for Pierce, especially considering the fact that their site had been inaccessible for so long. Having a team that could patiently work through the ins and outs of each page and remap the site to drive clients towards lead generation was also very important to JKA.
Working with JKA Well Drilling was a rewarding process that we’ve been thrilled to be a part of. We are now working with Pierce on content marketing and website maintenance which means security, updates, backups, support, hosting, search engine optimization, and peace of mind.


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Geoffrey Purkis

About Geoffrey Purkis

Geoffrey is the Founder and CEO of Seattle Web Search. He’s a web developer and SEO (Search Engine Optimization) expert located in Seattle, Washington with extensive experience in the field. Geoffrey specializes in helping his clients find the right combination of web, search, social, and video content to get the best results from their online marketing efforts.