How To Set Up Google Analytics 4 (GA4)

Configuring GA4 is as simple as a few clicks.

The analytics property you are familiar with will be left unchanged, continuing to collect data. Your Google Analytics 3 (GA3), also known as Universal Analytics (UA), view will continue to be accessible via the admin screen.

Steps For Configuring GA4

  1. Login to your Google Analytics Account.
  2. Click Admin. Gear icon, bottom left navigation.
  3. Confirm that your desired account is selected.
  4. Confirm the desired property is selected.
  5. Click GA4 Setup Assistant, the first option in the Property column.

Google Analytics Click GA4 Setup Assistant Screenshot.

Once inside the Setup Wizard, click the large blue button, Get Started.

Screenshot of GA4 Setup Wizard to get started.

There is only one more step, click the blue button to Create property.

It truly is this easy!

Screenshot of GA4 Setup Assistantto create property.


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Geoffrey Purkis

About Geoffrey Purkis

Geoffrey is the Founder and CEO of Seattle Web Search. He’s a web developer and SEO (Search Engine Optimization) expert located in Seattle, Washington with extensive experience in the field. Geoffrey specializes in helping his clients find the right combination of web, search, social, and video content to get the best results from their online marketing efforts.