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A good social media strategy covers everything you want to achieve on your social media platforms. It can help you better gauge your success in the social media world. Investing time in an in-depth plan will leave you better equipped to spread information about your business. Ultimately you will be more concise and save time in the long-run. Here are some tips on the best social media strategies for your business. 


Business Goals Translate to Social Media Goals

The first thing to do is to choose goals for your business’s social media. Each goal should align with the objectives of your business. That means, each goal should be Specific, Measurable, Attainable, Relevant, and Time-bound (also known as SMART goals). Going forward, you continue to track different meaningful metrics. This entails: 

  • Focusing on like engagement 
  • Click-throughs
  • Conversation rates
  • Use of different social media platforms 

For all of these metrics, track progress and create different goals for each of them. 

Know Your Audience and their Interests

Whenever you are creating social media content, you should know your audience. Before posting anything, you should consider the following:

  • How old is your audience? 
  • Where does the majority of your audience live?
  • What is their average income?
  • What is their job title and industry?
  • What are their interests?

Basically, you want to be as creepy as possible. Just kidding. Don’t worry, the information you will be analyzing should be more of a broad view of your audience. You are already creating content for your viewers, so create social media posts that appeal to them. You should gather data about your audience and use social media analytics to help appeal to a specific audience. If you are targeting a younger audience, create posts that they can relate to. For instance, for a younger audience, you should use more pop culture to encourage engagement. Additionally, you should keep up with the times. If there’s a new trend, you could easily make it into a hashtag. Overall, you want your posts to be relevant to your audience. For more information, check out this article on How to Build Your Social Media Marketing Strategy.   

Know Your Competition and their Social Media Content 

The best way to improve your social media content is by looking at your competitors. By looking at your competitors, you could see what works and what needs to be added to make it better. You can even conduct a competitive analysis to track what your competitors are doing well and what they are doing wrong. You should also track which networks are not being used as often in order to focus on the networks where your audience is underserved and need more attention. Therefore, you will be optimizing the social media that your competitors aren’t utilizing. 

Conduct a Social Media Audit 

If you want to improve your social media content, take stock of what is happening for your company in relation to social media. Whenever you are using a specific social media platform, ask yourself the following questions:

  • Is my audience here?  
  • If so, how are they using this platform? 
  • Can I use this account to help achieve my goals?

These questions will help you keep focused and remain up to date with your social media platforms. During these audits, you should be wary of potential fake accounts using your name. Make sure to report these accounts if you find them. Here is an example of a social media audit. 

Outline Your Mission Statement

Hopefully, by now you have decided which networks to prioritize. Next, we will discuss how to define a strategy for each of them. Write out a mission statement for each one so you could focus on your specific goals for each network. 

For instance, “We will use LinkedIn for promoting and sharing our company culture to help with recruitment and employee advocacy.” You should also learn how to set up your profile and set up a profile field for each of them. Next, create keywords for your social media content that relate directly to your business.  

Utilize a Social Media Calendar 

Sharing content is essential for boosting your business. In order to do so consistently, schedule and plan when you are going to post. Calendars like this one will show the dates and times of when your posts come out. It also allows you to boost your content with social media campaigns. Social media campaigns will help boost your business through simultaneous blasts on different social media platforms. Ultimately, your posts should help support your business, so create a social media calendar and use a scheduling tool to help prepare messages in advance. CoSchedule and Sprout Social are two options.

Evaluate and Adjust Your Strategy 

Lastly, you should reevaluate your content regularly. Since social media is constantly evolving and being modified, your social media should change accordingly. For more information on how to reevaluate your content, check out this article on how to promote your YouTube channel and gain followers.  

If you want to be taken seriously on social media then take the time to create social media strategies. Use these tips to help plan and reevaluate your social media content.

Maya Castiblanco

Maya Castiblanco is a blogger at Seattle Web Search. Based out of Westchester, NY, Maya is currently studying psychology and education at Bates College. By working at Seattle Web Search, she is hoping to improve as a writer and learn more about SEO.

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