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- Know Your Audience for Your Business’s Blog
Know your audience before you begin writing your first draft! This will help you identify the goals of your writing and the kind of voice you need to achieve them. You don’t truly know what you’re writing until you know who you’re writing for. Here are some suggestions on how to get to know your readers better.
Select an audience that wants to read what you’re writing about and be specific
The more specific you are, the faster you can get traffic to your website.
You wouldn’t write a fashion blog for football fans or a book about dogs to a cat owner. Consider the age, cultural identity, income, and educational background of the audience you want to reach. Not sure what kind of audience your website attracts? Use programs like Google Analytics to see the demographic data of your site’s visitors.
Know your audience’s problems and how to solve them
For a pizza recipe, your audience will need to know about ingredients, measurements, and kitchen equipment. Be more specific to show off your expertise: Tell them where to purchase ingredients and which kitchen equipment brands work best. The more details you give, the more problems you solve—and the more problems you solve, the more trust you build with your audience. They’ll turn back to you the next time a similar problem arises. Google questions related to your topic to see the most popular searches you can answer.
Know your audience, you will eventually figure out what voice to write in
You will bore your audience or misrepresent your intentions if you write in a voice that isn’t tailored to your audience. Avoid using complicated jargon unless you’re blogging to other industry professionals. People visit your site to learn new information, and if that information is too difficult to understand, they’ll find answers somewhere else with a single click.
Know how to engage your audience
The greatest measure of social media success is an engaged audience. Organic reach has dropped on almost every social media platform in recent years. However, accounts with higher social media engagement are the least affected.
Connect with your audience by allowing them to share your posts on social media. (You can read more about social media strategies here.) Also, let your audience discuss your work in the comments section of your blog. Think of your business’s blog as a conversation. You want to cultivate an audience engaged in conversation with you in order to build a relationship. They’ll return to your site to continue building that relationship.
Know the importance of your business’s blog
Without the right audience, there’s no point in having a blog—no one will read it.
There’s a direct correlation between how often you’re blogging, and how much traffic and leads your website is generating. Companies that increase blogging from 3-5 times a month to 6-8 times a month almost double their leads. The more you blog, the more indexed pages you are creating in the search engines. Companies that blog average 434% more indexed pages than those that don’t. This means you’ll have that many more opportunities to get found through the search engines. Need help creating content on a regular basis? Here are some easy do it yourself blogging tips to follow.
Knowing your audience is one of the most important things you can do as a writer. It can help you to tailor your content to them specifically and be a more effective blogger and marketer. Were these tips helpful? Let us know!
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