1. Be Straightforward Don’t beat around the bush. If you need something, just ask. Make sure to tell the truth in all instances, whether it be over text or in…
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What are Search KPIs and which ones should developers track? After putting in the countless hours it takes to design a beautiful website, blog post, campaign, etc., you might feel…
How do you make your content useful to people? By creating engaging content. Think about how many times you have quickly skipped a post because there was nothing enticing about…
Getting people’s attention is sometimes one of the hardest things to do in this busy world, especially when we are all glued to our cell phones. We are constantly bombarded…
Optimizing your blog and webpages is very important when it comes to getting attention online. It makes your website more visible to people searching for keywords related to your products…
Focus on 1 or 2 long-tail keywords that match up your ideal reader’s intent Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or key phrases that are more specific –…
Next in the spotlight is a member of the blogging team, Vincent Pontorno. Question #1: What drew you to SWS originally? I liked the mission and the services that the…
In today’s fast-paced, technology-driven work environment: one skill can set a successful business apart. Writing. Even more so than interpersonal skills, writing is what enables businesses to communicate effectively and…
The first person from our content marketing team to be in the spotlight is Crystal Michels. She finished off her internship with us towards the end of 2017. Question #1:…
What’s the best spot for your video content? If there was a time where the online video competition was an easy race to win for many sites, today there’s no…
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