In a previous blog post, we discussed the importance of moving your business to an online platform. It’s even more important now to be online because of the COVID-19 pandemic….
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Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer…
Improving your readability score on WordPress will also improve your SEO ranking on Google. Attention spans run short on the internet—it’s so easy to scroll for a few seconds and…
If you’re looking to increase organic traffic to your site, having a solid SEO strategy will get you there. This article will go through some basic strategies that can show…
Why Blog Promotion is Important When it comes to creating a blog supported by a large, passionate audience, writing great content is only half the battle. Knowing how to promote…
Alt-text is like a caption, only it’s built into your images rather than written beneath them. They’re typically used to make content accessible for visually impaired users but can also…
Know your audience before you begin writing your first draft! This will help you identify the goals of your writing and the kind of voice you need to achieve them….
In today’s fast-paced, technology-driven work environment, one essential skill gives you the ability to set your business apart: Writing. Even more so than interpersonal skills, writing is what enables businesses…
Learning SEO can be confusing. Google hardly helps matters because it changes policies and algorithms regularly. However, there is one thing that will always help boost your SEO: blogging. Here…
Most people have a small attention span, so it’s best to get right to the point with your writing. If you are writing blog posts for your business, they should…
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