Storytelling lies at the heart of persuasion, so a personal story can make or break a brand or business. When crafted correctly, the personal story can be the deciding factor…
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Understanding Your Audience is Crucial for Increasing Engagement and Improving Your Bottom Line Small business owners know that a comprehensive understanding of the kinds of folks who make up their…
Surely, you’ve heard the hype: 5G is coming. In fact, in many places, it’s here already. But … so what? Is this technology really that different from previous generations of wireless…
Unless you have a really great camera or a professional photographer on hand, you will need to search for images online to add to your website. Images are important in…
In a previous blog post, we discussed the importance of moving your business to an online platform. It’s even more important now to be online because of the COVID-19 pandemic….
Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer…
Improving your readability score on WordPress will also improve your SEO ranking on Google. Attention spans run short on the internet—it’s so easy to scroll for a few seconds and…
If you’re looking to increase organic traffic to your site, having a solid SEO strategy will get you there. This article will go through some basic strategies that can show…
Why Blog Promotion is Important When it comes to creating a blog supported by a large, passionate audience, writing great content is only half the battle. Knowing how to promote…
Alt-text is like a caption, only it’s built into your images rather than written beneath them. They’re typically used to make content accessible for visually impaired users but can also…
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