Storytelling is the essential vehicle we, as human beings, use to relate to one another. From the time we are kids, we are told hundreds of stories a year–to incite…
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If you own a small business and are asking, “Do I need a website?” the short answer is: yes. A good, well-designed website can do wonders for your business, and…
One of the most important things to keep in mind when building a website is your user base. Which demographic(s) is your website trying to target? How familiar are they…
1. Be Straightforward Don’t beat around the bush. If you need something, just ask. Make sure to tell the truth in all instances, whether it be over text or in…
How do you make your content useful to people? By creating engaging content. Think about how many times you have quickly skipped a post because there was nothing enticing about…
Getting people’s attention is sometimes one of the hardest things to do in this busy world, especially when we are all glued to our cell phones. We are constantly bombarded…
Optimizing your blog and webpages is very important when it comes to getting attention online. It makes your website more visible to people searching for keywords related to your products…
Focus on 1 or 2 long-tail keywords that match up your ideal reader’s intent Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or key phrases that are more specific –…
Next in the spotlight is a member of the blogging team, Vincent Pontorno. Question #1: What drew you to SWS originally? I liked the mission and the services that the…
In today’s fast-paced, technology-driven work environment: one skill can set a successful business apart. Writing. Even more so than interpersonal skills, writing is what enables businesses to communicate effectively and…
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