Configuring GA4 is as simple as a few clicks. The analytics property you are familiar with will be left unchanged, continuing to collect data. Your Google Analytics 3 (GA3), also…
Backlinks are an essential SEO tool for small businesses looking to increase their internet presence. Receiving high-quality backlinks can have a positive impact on your search engine ranking. Backlinks leading…
Nowadays, people want information quickly. With the rise of Alexa, Google Assistant, and Siri, it’s easier and faster to use voice search instead of typing. These days, about 20% of…
The internet has evolved leaps and bounds from the simple text-based webpages that used to be standard. Nowadays, the baseline of any modern website requires much more. What has stuck…
Have you ever considered the consistency of your brand across social media platforms or from page to page on your website? This can apply to your SEO strategy! The biggest…
The age of the internet and social media has drastically changed the landscape for business’ online presence. It’s practically essential that businesses use both social media and have a company…
Back in 2014, Google’s former head of webspam Matt Cutts stated in a YouTube video that social signals do not affect search rankings. This statement changed the game for many…
Many business owners beginning a website know the general aesthetic purpose of images. Yet image optimization goes far beyond appearance. Optimizing your images involves choosing the best size, format, and…
Alternative text, or simply alt text, is the written version of an image that is utilized when an image cannot be seen. The best alt text is descriptive and gives…
Let us start with the basics: backlinks, simply put, are links from one page of a website to another page of a website. Those hyperlinks you see when skimming articles…