Google Alerts is a powerful, free tool you can utilize for your business. Use Google Alerts for keyword research in your niche, for blogging or marketing opportunities, and to alert…
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Have you ever considered the consistency of your brand across social media platforms or from page to page on your website? This can apply to your SEO strategy! The biggest…
The age of the internet and social media has drastically changed the landscape for business’ online presence. It’s practically essential that businesses use both social media and have a company…
Back in 2014, Google’s former head of webspam Matt Cutts stated in a YouTube video that social signals do not affect search rankings. This statement changed the game for many…
Many business owners beginning a website know the general aesthetic purpose of images. Yet image optimization goes far beyond appearance. Optimizing your images involves choosing the best size, format, and…
Views are a critical measure of success on YouTube. The more views you have, the more people are watching your content. Additionally, businesses that are involved in YouTube’s Partnership Program…
Alternative text, or simply alt text, is the written version of an image that is utilized when an image cannot be seen. The best alt text is descriptive and gives…
Let us start with the basics: backlinks, simply put, are links from one page of a website to another page of a website. Those hyperlinks you see when skimming articles…
It can feel like a pain to pause your work and complete yet another update. If you’ve customized your themes or plugins, you may avoid WordPress updates to keep from…
Getting your website to rank favorably in search engines is the goal of SEO. From targeted ads to marketing, there are many ways to approach this. One component of an…
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