Alt-text is like a caption, only it’s built into your images rather than written beneath them. They’re typically used to make content accessible for visually impaired users but can also…
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Know your audience before you begin writing your first draft! This will help you identify the goals of your writing and the kind of voice you need to achieve them….
Did you know that YOU can analyze your competition’s websites to gain ideas regarding your own web marketing? While you are unable to see their detailed analytics, many competitor analysis…
In today’s fast-paced, technology-driven work environment, one essential skill gives you the ability to set your business apart: Writing. Even more so than interpersonal skills, writing is what enables businesses…
Have you ever gotten a notification on your phone telling you how long it will take you to get to a certain place? When Google learns your daily routine, it…
Learning SEO can be confusing. Google hardly helps matters because it changes policies and algorithms regularly. However, there is one thing that will always help boost your SEO: blogging. Here…
There are multiple reasons why your Facebook ad might be rejected or end up in review. But did you know there are also other mistakes that can affect your advertising…
Most people have a small attention span, so it’s best to get right to the point with your writing. If you are writing blog posts for your business, they should…
Email marketing is one of the most powerful ways to help you build customer relationships and grow your business. And, in turn, email newsletters are one of the greatest ways to monetize…
Business logos, when done right, can massively grow your reach. When you think about advertising, a brand’s logo probably isn’t what comes to mind first. But try thinking about it…
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