Digital Public Relations is a way to strategically communicate between your brand and your audience so that both sides benefit. With Digital PR specifically, the focus is building an increased…
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Using keywords and meta descriptions in WordPress documents is a simple way to make your website more SEO friendly, which can generate more traffic on your webpage. While it may…
Next in the spotlight is a member of the blogging team, Vincent Pontorno. Question #1: What drew you to SWS originally? I liked the mission and the services that the…
In today’s fast-paced, technology-driven work environment: one skill can set a successful business apart. Writing. Even more so than interpersonal skills, writing is what enables businesses to communicate effectively and…
The first person from our content marketing team to be in the spotlight is Crystal Michels. She finished off her internship with us towards the end of 2017. Question #1:…
Since its novel beginnings, online search has grown into a standard part of everyday life; with this growth, search marketing has gained popularity. Nearly every single business, regardless of size…
After discussions with advertisers and creators, Google has announced a stricter policy for the YouTube Partner Program. The updated program will help determine what channels are deserving of running ads…
Recently, Google announced two new features that will soon be available to marketers everywhere to enhance the effectiveness of advertisements via YouTube videos. However, all involved in these sweeping changes…
Keep hearing the term GDPR and have no clue what it really means? Well, you’re not alone. This overly complicated concept may be confusing to anyone who is not in…
These latest changes are the most dramatic privacy policy changes in two decades. Even more importantly, even though the European Union is behind these changes, nearly all US companies will…
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