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    Apr 25
    0

    Why You Should Use Google Alerts for Keyword Research

    By Emily Heegaard | Uncategorized | No Comments

    Google Alerts is a powerful, free tool you can utilize for your business. Use Google Alerts for keyword research in your niche, for blogging or marketing opportunities, and to alert…

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    Apr 18
    0

    How Brand Consistency and Reputation Management Affect SEO

    By Emily Heegaard | Blogging, Reputation, SEO, Social Media | No Comments

    Have you ever considered the consistency of your brand across social media platforms or from page to page on your website? This can apply to your SEO strategy! The biggest…

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    Apr 11
    0

    Why Your Business Should Integrate Your Social Media and Website

    By Emily Heegaard | Blogging, SEO, Social Media, Uncategorized | No Comments

    The age of the internet and social media has drastically changed the landscape for business’ online presence. It’s practically essential that businesses use both social media and have a company…

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    Apr 04
    0

    Social Media and SEO: How Social Signals Can Impact Search Rankings

    By Tsega Amare | SEO, Social Media | No Comments
    This entry is part 1 of 6 in the series SEO

    Back in 2014, Google’s former head of webspam Matt Cutts stated in a YouTube video that social signals do not affect search rankings. This statement changed the game for many…

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    Mar 28
    0

    Why Image SEO Matters: Making the Most of Size and Quality

    By Maggie Bennett | Blogging, Graphic Design, SEO | No Comments

    Many business owners beginning a website know the general aesthetic purpose of images.  Yet image optimization goes far beyond appearance.  Optimizing your images involves choosing the best size, format, and…

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    Mar 21
    0
    YouTube Views How Are They Counted

    A Guide to YouTube Views: How Are They Counted?

    By Tsega Amare | Video SEO, YouTube
    This entry is part 12 of 16 in the series YouTube SEO Tips

    Views are a critical measure of success on YouTube. The more views you have, the more people are watching your content. Additionally, businesses that are involved in YouTube’s Partnership Program…

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    Mar 14
    0

    How Alt Text Functions on WordPress to Deliver SEO Benefits

    By Evan Coleman | Blogging, Content, SEO, WordPress | No Comments

    Alternative text, or simply alt text, is the written version of an image that is utilized when an image cannot be seen. The best alt text is descriptive and gives…

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    Feb 28
    0

    The SEO Guide to the Basics and Benefits of Backlinks

    By Evan Coleman | Blogging, Content, SEO, SEO Metrics | No Comments

    Let us start with the basics: backlinks, simply put, are links from one page of a website to another page of a website. Those hyperlinks you see when skimming articles…

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    Feb 14
    0

    Why WordPress Updates Make or Break Your SEO Strategy

    By Maggie Bennett | Google Analytics, SEO, WordPress | No Comments

    It can feel like a pain to pause your work and complete yet another update. If you’ve customized your themes or plugins, you may avoid WordPress updates to keep from…

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    Jan 31
    0

    Why You Should Have Dedicated Pages on your Website to Improve SEO

    By Emily Heegaard | Blogging, SEO, Web Design, WordPress | No Comments

    Getting your website to rank favorably in search engines is the goal of SEO. From targeted ads to marketing, there are many ways to approach this. One component of an…

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