Recently, Pinterest has grown to become the 3rd largest social media platform in the US. Nevertheless, it still has a widely untapped consumer base for marketers, which makes it an…
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Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience—and, ultimately, to drive profitable customer…
If you run a business with a physical location aiming to gather customers, taking charge of your Local SEO is what will help you gain local search rankings and increase…
In today’s fast-paced, technology-driven work environment, one essential skill gives you the ability to set your business apart: Writing. Even more so than interpersonal skills, writing is what enables businesses…
Business logos, when done right, can massively grow your reach. When you think about advertising, a brand’s logo probably isn’t what comes to mind first. But try thinking about it…
We were asked recently for some holiday social media marketing advice we could share with our users. Businesses that fail to maximize the holiday shopping season miss a huge revenue…
If you don’t have a Pinterest Business Account, you’re missing out on an extremely efficient marketing opportunity. Pinterest, a platform built for sharing and aggregating content, has been avoided by many…
Transparency is not always something you hear in relation to business, but it is quickly becoming the norm. The Business Dictionary defines transparency as a “lack of hidden agendas or conditions,…
An outreach strategy encapsulates the way your key messages are delivered. One of the most effective (and consequently most popular) ways to accomplish this is through email. However, according to…
Maintaining a functional, SEO-friendly FAQ page is an important trademark of a successful website. Many people tend to overlook this simple feature that can be a major driver for your…
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