When COVID-19 and quarantine started, the amount of time people spent on social media drastically increased. Therefore, if your business relies heavily on social media posts, you should know when…
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What is retargeting? Retargeting is the process of marketing to people who previously visited your website. Specifically, those who left without making a purchase. When used correctly, it can greatly…
How does YouTube compare with Facebook for video marketing? In the age of social media, small businesses face the dilemma of where to direct their energy for a social media…
Don’t trust everything Facebook says about ads. If, in the past five years, you have searched for products online then started seeing ads related to those purchases on Facebook, blame…
It’s no secret that Facebook has been (and currently is) in the hot seat in regards to their involvement in and awareness of the improper use of their social media…
A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user data. More than 2 billion Facebook each month use it to share personal and…
Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes on Thursday designed to put what friends and family have to say…
Social media has completely changed the marketing and advertising industry by making it possible to implement relatively inexpensive marketing campaigns. However, social media marketing can be overwhelming and time consuming…
In our previous article, we examined retargeting ads, the types of retargeting ads, and the benefits of retargeting. In this article, we will cover how to set up a retargeting…
Facebook is one of the major social media websites that businesses have utilized to increase ROI and brand recognition. Many surveys conducted of small businesses have shown high levels of…
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