Most people do not use sound when watching videos on Facebook. Many users opt to leave their volume off or (as the newest feature shows) shut it off when they…
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Don’t trust everything Facebook says about ads. If, in the past five years, you have searched for products online then started seeing ads related to those purchases on Facebook, blame…
It’s no secret that Facebook has been (and currently is) in the hot seat in regards to their involvement in and awareness of the improper use of their social media…
A ProPublica report has revealed the perils of relying on an unchecked algorithm and self-reported user data. More than 2 billion Facebook each month use it to share personal and…
Facebook has overhauled how it ranks the posts, videos and photos that appear in its users’ News Feeds, introducing major changes on Thursday designed to put what friends and family have to say…
In January 2014, Google’s Matt Cutts released a video saying that social signals––metrics such as Facebook likes and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings. This…
Social media has completely changed the marketing and advertising industry by making it possible to implement relatively inexpensive marketing campaigns. However, social media marketing can be overwhelming and time consuming…
In our previous article, we examined retargeting ads, the types of retargeting ads, and the benefits of retargeting. In this article, we will cover how to set up a retargeting…
Facebook is one of the major social media websites that businesses have utilized to increase ROI and brand recognition. Many surveys conducted of small businesses have shown high levels of…
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