An outreach strategy encapsulates the way your key messages are delivered. One of the most effective (and consequently most popular) ways to accomplish this is through email. However, according to…
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Are you new to Pinterest? Click here for a guide on getting started. Pinterest promoted pins are a form of advertisement. They appear in a Pinterest user’s (pinner’s) home feed…
The way local small businesses operate is in a constant state of progress. From marketplace to in your face, telemarketers and door-to-door salespeople, businesses work hard to adjust with consumer…
In our previous article, we discussed the six different types of promoted pin campaigns on Pinterest. In this article, we’ll explore how to advertise on Pinterest. Advertising on Pinterest involves…
A good social media strategy covers everything you want to achieve on your social media platforms. It can help you better gauge your success in the social media world. Investing…
Do you remember the last time you skipped an ad on Facebook? The majority of people instinctively skip or scroll past Facebook ads. However, if you do them correctly, your…
When professionals join LinkedIn, they enthusiastically start adding their resume and accomplishments, but they overlook something just as important: the summary section. Your summary is the text box at the top…
When COVID-19 and quarantine started, the amount of time people spent on social media drastically increased. Therefore, if your business relies heavily on social media posts, you should know when…
What is retargeting? Retargeting is the process of marketing to people who previously visited your website. Specifically, those who left without making a purchase. When used correctly, it can greatly…
In the past few weeks, we’ve watched the coronavirus pandemic drastically affect multiple areas of our lives. Small businesses, especially, have felt the impact that the coronavirus has had on…
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