In January 2014, Google’s Matt Cutts released a video saying that social signals––metrics such as Facebook likes and Twitter followers, which indicate a profile’s authority and influence––do not affect search rankings. This statement…
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In a survey from McKinsey & Company, it says email is a more effective way to gain customers than social media sites like Facebook and Twitter. Email works almost 40 times better…
People tend to think of Google Plus as just another social network. What most people don’t realize, is that you get "points" for every bit of activity on Google+, this makes...
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Social media has completely changed the marketing and advertising industry by making it possible to implement relatively inexpensive marketing campaigns. However, social media marketing can be overwhelming and time consuming…
SEO’s evolution over the past few years is thanks to Google’s new and improved algorithm updates and their rise through the ranks of content. One key takeaway? Companies and agencies…
If you have been on social media at all within the past two years, then you likely recognize that video is changing the way people and brands communicate. Several platforms…
Facebook is one of the major social media websites that businesses have utilized to increase ROI and brand recognition. Many surveys conducted of small businesses have shown high levels of…
Both platforms have new high-quality original series are on their way. Within the United States, digital advertising has overtaken more conventional forms of advertising, like TV. Now, Google and Facebook (the biggest…
8. Collage & Tiling Use the “Layout App” by Instagram for cool collages! Download a tiling app like “InstaTiling” for cool multi-post photo grid images! 9. Maintain a “Color Theme”…
When starting out with social media, you probably feel both overwhelmed and thrilled. You may know what you want to do and why or you could be pondering your next…
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